Video: Creativity in Flavor with Marie Wright, Flavorcon 2015

Nov 19th, 2015

flavorcon15_marie_wright_interview

Marie Wright, vice president and chief global flavorist, WILD Flavors, sits down with Perfumer and Flavorist at Flavorcon 2015 to discuss the role creativity plays in flavor creation. Wright's engaging and interactive presentation encouraged flavorists to incorporate creativity and imagination into the technical field of flavor formulation.

The #fragrancetok movement on TikTok has created a renewed craze for fragrance exploration, especially among younger consumers.

How Gen Z and Social Media are Changing the Fragrance Game

Don't miss these two sessions discussing the next generation of fragrance at the World Perfumery Congress 2024.

Don't forget to bring your business cards to the Opening Cocktail Reception at Palexpo!

Arrive Early for World Perfumery Congress' Opening Cocktail on June 24

Light bites and cocktails are included for the Opening Cocktail Reception sponsored by Moellhausen with your full WPC registration.

Trendincite LLC is hosting its NYC Sensory Trend Excursion on April 11, 2024, from 10:30 a.m.–5 p.m.

Trendincite LLC Hosting First NYC Sensory Trend Excursion Since 2019 Next Month

Trendincite LLC is hosting its NYC Sensory Trend Excursion on April 11, 2024, from 10:30 a.m.–5 p.m.

Zalabí's Green Leap in Essential Oil Production

Zalabí's Green Leap in Essential Oil Production

Zalabí revolutionizes essential oil production by blending tradition with 21st-century sustainability, using solar-powered distillation and zero waste techniques for a greener future.

The upcoming WPC session also pays tribute to the 150th anniversary of vanillin and will share a retrospective of the iconic ingredient and how it became and continues to remain a staple in fragrance.

Exploring 150 Years of Vanillin at World Perfumery Congress 2024

Symrise VP senior perfumer, Alienor Massenet, alongside a TBA R&D counterpart, are set to share their close collaboration on inventing new ambers.

Artificial intelligence isn’t a novel topic, but it seems that now, more than ever, perfumers are beginning to speak up about AI’s place in formulation.

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Early bird rates are now available for the three-day conference for $1,250, rates varying depending on the professional category.

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Take advantage of discounted rates, book your hotel, download the app and browse the perks!

L to R: George Southold (FEMA) Laurette Rondenet (Edlong), Cynthia Reichard (Arylessence), Erica Lermond (The Lermond Company LLC) and Adriana Becker (CAPUA 1880 SRL).

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The following session highlights were provided by each speaker with the help of Laure Moutet (EFEO board of directors) and George Southold (FEMA).

MEP Clara Aguilera during a the lab tour.

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Craft your press release to highlight your booth and/or conference session for the opportunity to secure press coverage.

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Craft your press release to highlight your booth and/or conference session for the opportunity to secure press coverage.

The event will feature a bustling expo hall featuring unique fragrance ingredients from every corner of the globe, as well as the latest scent technology innovations.

UPDATE: Early Bird Rate Extended for World Perfumery Congress 2024

Be sure to register for the three-day event by Tuesday, March 26, to receive the lowest rates!