
Marie Wright, vice president and chief global flavorist, WILD Flavors, sits down with Perfumer and Flavorist at Flavorcon 2015 to discuss the role creativity plays in flavor creation. Wright's engaging and interactive presentation encouraged flavorists to incorporate creativity and imagination into the technical field of flavor formulation.


!['[W]hen a perfumer is given a brief, you're taking parts from different parts of your life and experiences, you're bringing such a personal POV to create an olfactive experience that can't be replicated by a computer that doesn't have those touchpoints,' says perfumer Nicole Mancini.](https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/03/img-7063.PH7aX8fPat.jpg?auto=format%2Ccompress&fit=crop&h=191&q=70&w=340)






