Earlier this month, Sacheerome Fragrances & Flavours chief perfumer and managing director Manoj Arora took the stage at World Aroma Ingredients Congress & Expo 2024, held at the ITC Grand Chola, A Luxury Collection Hotel in Chennai, India.
Related: One-on-One with Sacheerome Managing Director & Chief Perfumer Manoj Arora
Arora's session, "Aroma Ingredients: Shaping the Consumer Preferences," the chief perfumer shares, seven outlooks on what the future looks like and what role we can play. One of which being collaboration between fragrance, flavor and other related industries can lead to cross-industry innovation by working together professionals from different fields can bring fresh perspectives and ideas to develop new aromas.
The managing director also touched on the rise of natural and sustainable products, the influence of demand for personalization, wellness and health-oriented products as well as technological advancements, consumer education and transparency.
The entire presentation can be listened to below:
