On June 28, 2023, Givaudan hosted an advanced screening premiere of Invitation to Fragrance at New York's Whitby Hotel. Produced by Luxe Entertainment, the new Invitation (stylized "INVITATION") series with hosts Arvil Graham and James Aguiar, and is designed to take the viewers behind the scenes with an immersive glimpse into stories covering the best of fashion, beauty, art, architecture, adventure, cuisine, travel and celebrates classic design and modern-day luxury.
The Invitation to Fragrance episode is said to give viewers a look into "the magical world of fragrance" featuring Givaudan's vice president perfumers Adriana Medina and Rodrigo Flores-Roux alongside House of Bō's Bernardo and Giancarlo Moller as well as The Fragrance Foundation's Linda Levy.
The Invitation series is now streaming on Discovery GO.
