The World Taste & Smell Association (WTSDA) has partnered with smell scientist, entrepreneur and author Avery Gilbert, Ph.D., to present a webinar titled “Unleash Your Sensory Potential: Smell Edition,” featuring guests from the world of scent innovation on June 6, 2023.
The webinar will examine how harnessing the power of all the senses can drive innovation and elevate our everyday lives.
Amy Marks-McGee, a World Taste & Smell Association Board member and Founder of Trendincite LLC shared, “Multisensory design is a unique and effective means to engage consumer interest and boost product satisfaction. This panel will provide insights and examples.”
Gilbert, who holds a Ph.D. in Psychology and Neuroscience from the University of Pennsylvania, has spent his career studying the science of smell and how it affects our behavior and emotions. He is the author of What the Nose Knows: The Science of Scent in Everyday Life and has been featured in numerous media outlets, including The New York Times, National Geographic and NPR.
Gilbert will moderate the panel discussion featuring:
- Ariella Halperin, Founder & Creative Director of Storied Senses
- Natalie Kuhles, Founder & President of Artistscent
- Kelly Jones, Creator, Founder, and Scent Sommelier of Kelly+Jones
The panelists will share their experiences working in scent innovation and provide insights into how they have successfully incorporated smell into their work.
Marks-McGee added, “We are excited to partner with Avery Gilbert and bring together such a talented group of panelists for this webinar. Their unique perspectives and experiences in scent innovation will provide attendees with valuable insights into how they can harness the power of all their senses to create truly impactful experiences.”
Unleash Your Sensory Potential: Smell Edition will be held on Zoom on June 6 from 11 a.m. to 12 p.m. (EST). Tickets are $25 and available at https://www.tasteandsmell.world.
