What Does Fragrance Creation Look Like Post-COVID?

Symrise master perfumer, Dirk Braun, takes the WPC stage to discuss how the pandemic triggered factors in perfume's evolution.
Symrise master perfumer, Dirk Braun, takes the WPC stage to discuss how the pandemic triggered factors in perfume's evolution.

The World Perfumery Congress (WPC) is returning to Miami Beach, Florida June 29-July 1, 2022, and early bird rates are now available for attendees. Visit worldperfumerycongress.com to join in the fun.

Curious to know who is set to take the stage?

Look no further. Symrise master perfumer, Dirk Braun is on the speaker lineup with his presentation, "The Future of Fragrance Creation." How has perfumery evolved during the COVID-19 pandemic and as the world begins to transition in the months that follow? Braun takes the stage at the 2022 World Perfumery Congress to discuss the increased responsibility to nature, consumer health and hygiene. Braun will also explore the nuances of developing fragrances for pets and the growing pet fragrance market.

Registration is now open

The WPC is the global stage for fragrance artistry, ingredients, technology, brands and business. The 2022 congress will address the future of the industry. WPC 2022 will be held in person followed by a Virtual Congress.

Prepare for a lineup of the industry’s global innovation leaders, including perfumers, R&D specialists, marketers and product developers, executives, market analysts and more.

Early bird rates are now available for the three-day conference for $1,850. Attendees can also snag tickets for chosen days of the conference, as well as grab a ticket for the Fragrance Reunion Celebration on June 30. 

There is also a perfumer rate discount** for the three-day conference package ($1,250), more details can be found on the registration page.

** Qualified Perfumers is defined as trained perfumers working within the fragrance industry who are recognized as a perfumer (trainee, evaluator, etc) by an accredited perfumery society such as the ASP, SFP, BSP, etc. The WPC will vet qualifying applicants requesting the perfumer discount rate through these association partnering organizations. This discount only applies to perfumers who register for the three-day event. No perfumer discount applies to one or two-day event registration.

More in Event Coverage