2010 FiFi Winners

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The winners of the 2010 FiFi Awards, announced at the Downtown Armory in New York, are:

Women’s Luxe
Lola Marc Jacobs – Coty Prestige

Men’s Luxe
Tom Ford Grey Vetiver – The Estée Lauder Co.

Women’s Popular Appeal
Halle by Halle Berry – Coty

Men’s Popular Appeal
Seduction in Black, Antonio Banderas – Puig USA, Inc.

Women’s Nouveau Niche
Bond No.9 Astor Place – Bond No. 9 New York

Men’s Nouveau Niche
Bond No. 9 Brooklyn – Bond No. 9 New York

Women’s Private Label/Direct Sell
Love Rocks – Victoria’s Secret

Men’s Private Label/Direct Sell
Patrick Dempsey 2 – Avon Products, Inc.

Unique Boutique
Tom Ford White Suede – The Estée Lauder Co.

Fragrance Hall of Fame
ck one – Calvin Klein Cosmetics/Coty Prestige

Bath and Body
Couture Couture by Juicy Couture – Elizabeth Arden

Best Packaging – Women’s Popular Appeal
Bath & Body Works Signature Collection P.S. I Love You EDT – Bath & Body Works

Best Packaging – Men’s Popular Appeal
Comme une Evidence – Yves Rocher North America Inc.

Best Packaging – Women’s Prestige
Life Threads Collection: Silver, Gold, Platinum – La Prairie

Best Packaging – Men’s Prestige
John Varvatos Artisan – John Varvatos Fragrances Division of Shiseido

Women’s Media Campaign
Chanel No 5: “Train de Nuit” – Chanel

Men’s Media Campaign
ck one “We Are One” – Calvin Klein Cosmetics, Coty Prestige

Interior Scent Collection
Scentbug Diffuser – Slatkin & Co. Limited Brands

Perfume Extraordinaire
Firmenich for Tom Ford Grey Vetiver

Technological Breakthrough: Packaging Technology & Delivery Systems
Victorinox Swiss Army – Victorinox Swiss Unlimited – Rubber Bottle

Fragrance Creation & Formulation
Givaudan Fragrances Corp. – Miriad 2.0

Hall of Fame
Michael Kors

Male Fragrance Celebrity of the Year

In a press announcement, IFF (New York) congratulated perfumer Laurent Le Guernec for his work on winning scents Bond No.9 Brooklyn and Bond No.9 Astor Place. The company also congratulated perfumers Veronique Nyberg and Loc Dong for their work on winning scent Halle by Halle Berry (Coty).




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