Firmenich and niche Chinese fine fragrance company minorité have announced the winners of the minorité 2020 Niche Perfumery Awards (mNPA).
For the second installment of mNPA, held in Shanghai, Firmenich was tapped as the exclusive partner for minorité's event.
The mNPA showcases authentic Chinese niche creations that reflect domestic social and cultural influences, while celebrating international niche fine fragrance brands that have gained recognition in China.
Winners were selected for the creation of innovative fragrances with an artistic touch and based on a unique approach.
The nomination jury included leading perfumers, senior fragrance critics and key opinion leaders who were responsible for nominating the candidates and shortlisting the finalists for each award category. Winning perfumes were then chosen by public vote.
The winners of the mNPA 2020 included:
- Best Independent Niche Perfumes 2020: Atramental by Room 1015; Black Tar by Parfumerie Particulierè; Sottosopra by Calé Fragranze d’Autore; Mad Madame by Juliette Has a Gun.
- Best Niche Perfumes Affiliated with a Group 2020: Tender by Miller Harris; Fou d’Absinthe by L’Artisan Parfumeur; Portrait of a Lady by Frederic Malle.
- Best Chinese Niche Perfumes 2020: White Dew by Kongbai; Farouche by Uttori; Old Man by YILI Olfactory Art.
- Annual Niche Perfume of the Year 2020: Dans Tes Bras by Frederic Malle.
“China is a huge source of inspiration for the fine fragrance industry and we are honored to be the exclusive partner again for the minorité Niche Perfumery Awards 2020 in China,” said Ilaria Resta, president, perfumery, Firmenich in a release. “As the world leader in fine fragrance, Firmenich is focused on making fragrance benefits more vibrant, appealing and respectful for customers and consumers worldwide. This event gathers brilliant fine fragrance talents in China and provides an excellent platform to showcase these talents to a global audience.”
Song Yuan, founder of minorité, added: “We are delighted that Firmenich partnered with minorité to host the event again this year. The niche perfumery market for China is booming and the Chinese are seeking brands and fragrances that can convey unique stories that resonate with them. As the leader in fine fragrance worldwide, Firmenich’s insights and award-winning palette of ingredients helps us address the needs of China’s increasingly sophisticated consumers, creating more customized fragrances for the Chinese market.”
“In recent months, we have observed a significant increase in international niche brands with launches in China,” said Jerry Vittoria, president, global fine fragrance. “The Chinese are adventurous in trying new products and are defining the future of the Chinese fine fragrance market. The growth of niche fragrance in China reflects consumers’ desire to explore and co-create, and we will continue to drive innovations that bridge creations between China and the world.”
“China is a great market for brands to explore their creativity—all winning fragrances this year are less mainstream and more daring compared to the winners from last year,” added Olivier Viejo, senior director of Firmenich fine fragrance Shanghai atelier. “We anticipate China to continue being the growth engine of the global fine fragrance market and remain firmly committed to its development through our fine fragrance atelier right here in Shanghai.”