[Podcast] Two Sense: Uniting the Fragrance Industry with P&G's Miguel Alemañy

Contact Author Deniz Ataman
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In this World Perfumery Congress (WPC) edition of Two Sense, we talk to Miguel Alemañy, director of R&D for flavors and fragrances at P&G. Miguel will be speaking at this year's WPC on the "Four Biggest Threats to the Perfume Industry." Miguel gives us a preview of what he will be discussing during his presentation, as well as his perspective on the direction the fragrance industry is headed – and it involves more collaboration within the supply chain.

"The future of fragrance does not look like what we have requires more unity."

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WPC will take place in Nice, France on June 5-7 at the Palais des Congres Nice Acropolis. Please visit the World Perfumery Congress homepage for an updated list of speakers, conference schedule and to register.


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The World Perfumery Congress (WPC) is the global stage for fragrance creativity, ingredients, technology and business—providing the ideal forum for discussing the industry’s latest issues and breakthroughs. The unique three-day educational and networking forum unites fragrance industry professionals, its suppliers and brand marketers to discuss current and future opportunities. Visit for more information about the event.