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Celebrating the Purpose of Perfume with Bérangère Magarinos-Ruchat

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A speaker at WPC

In recent years, many fragrance companies have embarked on a journey to redefine its purpose and brand. To discuss this phenomenon, Bérangère Magarinos-Ruchat, VP of global head of sustainability at Firmenich, will present “Celebrating the Purpose of the Perfumery Industry and the Magic of Perfumes with a Purpose” on June 5, 2018, at the World Perfumery Congress.

During her presentation, Magarinos-Ruchat will discuss how the fragrance industry is reinventing itself to meet the challenges of customers' demands. The discussion will also focus on how an iconic signature, or a hero ingredient can help a meaningful brand drive its story with consumers.

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WPC 2018 in Nice, France

The World Perfumery Congress (WPC) is the global stage for fragrance creativity, ingredients, technology and business—providing the ideal forum for discussing the industry’s latest issues and breakthroughs. The unique three-day educational and networking forum unites fragrance industry professionals, its suppliers and brand marketers to discuss current and future opportunities. Visit www.wpc.perfumerflavorist.com for more information about the event and register today