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Rethinking Fragrance

Years ago, one could say that a great advertising campaign with a sexy or romantic theme would easily lure the consumer to the counter to make a purchase. The cliché that “sex sells” is not necessarily the case anymore. This article compares the olfactive and retail landscapes of then and now, challenges in the perfumery landscape, fragrance and brand DNA, and more.

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Rethinking Fragrance

From consumer discovery to product formats and unusual notes, perfumery is evolving faster than ever.

Sparkling Fragrances

The intersection of wine and perfumery

Purchasing fragrances

I will discuss what is involved in a total fragrance launch from purchasing's viewpoint based on the Avon system.

Genealogy of Fragrance

This is the third edition of the Genealogy of Fragrance chart, the other two being in September 1973 and March of 1972.

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Fragrance and Dementia

Innovative fragrance therapy is increasingly being used to enrich the lives of those suffering from dementia by supporting engagement, alertness and appetite stimulation.

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Fragrance and Transparency

It is not coming because of any pending legislation, but rather because of a desire from consumers and some consumer goods companies to lift the veil of secrecy from fragrance ingredients.

From calming scents to invigorating fragrance notes, mood- and emotion-forward design is winning over beauty's youngest shoppers.

Fragrance’s Moody Moment

Gen Z and Generation Alpha view scent through an emotional well-being lens; here’s what that means for the category.

Why Home Fragrance?

Why home fragrance ? Because it completes the home environment in the same way personal fragrance helps us complete our own self image. It is time to explore the public’s innate interest in fragrance. Once people become aware that they can choose a fragrance for their homes, they will seek it out and apply the final touch of fragrance to their home just as they do to themselves,

Mood Benefits Fragrance

The profiles presented here illustrate that fragrances can have measurable and distinctive effects on our mood in ways that could prove beneficial for the user. We believe that further improvements in our measurement techniques, and a better understanding of the mood changes evoked by specific perfumery ingredients will allow for the development of more impactful mood-aftering fragrances.

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Fragrances and Sustainability

Assessing the impacts of changing consumer consumption habits, green chemistry, biotechnology and sourcing strategies.

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Sustainability and Fragrance

Carbon footprints, naturals and synthetics, and the future

New methodologies and technologies offer unique pathways for the next generation of malodor control.

Novel Deodorant Fragrances

Scents utilizing olfactory receptor technology offer efficacy in the control of body malodor.

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Patenting Fragrance Isomers

Making very small changes to a molecule's structure can lead to patentable fragrance compounds.

Defending Fragrance Ingredients

SFP and IFRA host a discussion with perfumers surrounding the escalating pace of European regulation.

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Fragrance and Communication

The sense of smell has a powerful influence over our emotions, memories and reactions. For children with profound learning and communication difficulties, smell can help them identify people, places and objects. So, given that olfactory information has a direct path to our limbic system, can it be positively harnessed in an educational environment?

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Pyrazines for Fragrances

Although pyrazines are applied mainly to flavors, some select materials make an excellent fit for fragrances.

Marriage of a Fragrance

If you do come up with the right idea, then you’ve got to find the fragrance that matches that idea and that’s a second hurdle that sometimes becomes difficult, I will describe an idea that was great, and a fragrance that didn’t marry well to that idea. The result of this mismarriage is at best a short term success and at worst a total failure. So, matching that fragrance becomes a second key hurdle.

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