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Type: Article

Fragrance and Social Behavior

My research on fragrance and social behavior is concerned with how people use fragrances to create social images and to play social roles. As a social psychologist, I am well aware that people employ a wide variety of strategies and tactics, some subtle and others not-so-subtle, to control the images they convey to others. With the support of the Fragrance Research Fund, we are looking at the role that people’s choices of fragrances (that is, their perfumes, their colognes, their after-shaves) play in the fashioning of images.

Fougere in Fine Fragrances

Fougère in Perfumery.

2012 Flavor & Fragrance Leaderboard

Acquisitions, raw material price pressures and an uncertain economy make for a mixed picture

A Fracas about Fragrance

The uneasy application of copyright to perfume

2015 Flavor & Fragrance Leaderboard

In this series of interviews with top executives at leading F&F houses, companies expressed that raw material price concerns are less prevalent now than in years past, although the industry is becoming more competitive as acquisitions consolidate the industry and regulatory burdens mount.

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The Fragrance of Paradise

The perfumer recently took some time to discuss the ways in which his interest in multimedia projects has informed his perfumery, his creative process, the subjectivity of fragrance, signature and the state of the fragrance industry.

Safety/Testing of Fragrances

The fragrance industry enjoys a good reputation as a remarkably safe industry: the incidence of reported human injury problems is very low. With all of the groups mentioned above continuing as guardians of fragrance safety, albeit from differing points of view, the record can only improve in the future.

Fragrance As a Trademark

Perhaps you or your clients should ask your trademark attorney to do an intellectual property audit of your inventory of product ideas for potentially protectable fragrance marks. The next time your customer smells your product, will they think of you?

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Multidimensional Fragrances at Home

How the technical, hedonic and cost factors of the laundry and home care categories are changing the way fragrances are developed.

2014 Flavor & Fragrance Leaderboard

Perfumer & Flavorist magazine’s 2014 Flavor & Fragrance Leaderboard ranks the top companies in the industry. It also includes select exclusive insights from key executives on the state and future of the industry.

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Ingredients of Fragrance Innovation

Rose, ingredient evolution and niche formulations— highlights from the Elements Showcase

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2016 Flavor & Fragrance Leaderboard

An exclusive look at the top companies' financial reports, sustainability strategies, R&D initiatives, M&A activity and more.

Science, Sex, and Fragrance

The fact remains that odors and fragrances can provoke both positive and negative responses. You in your role as purveyors of fragrance can build in many positive responses to a particular product.

In the July issue, readers will hear from key players in the flavor and fragrance industry regarding recent strides over the last 12 months, key factors shaping innovation and impacts of evolving regulatory updates.

Trailblazers in Flavor & Fragrance

Managing editor Jenna Rimensnyder pens her editor's note for the 2023 Leaders & Newsmakers issue.

The emerging fragrance consumer

As a perfumer once told me, the success of a fragrance is cerebral, not nasal. This is another way of saying it is a message for the brain to appreciate--and this is where Vogue comes into its own.

Executives from the largest F&F companies provide an in-depth look at the last year and beyond, including the ways in which COVID-19/coronavirus will permanently impact the industry.

2020 Flavor & Fragrance Leaderboard

Executives from the largest F&F companies provide an in-depth look at the last year and beyond, including the ways in which COVID-19/coronavirus will permanently impact the industry.

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2018 Flavor & Fragrance Leaderboard

Driven by regulation and marked by innovative technologies paired with a rising demand in natural, this year’s leaderboard addresses the industry’s horizontal growth in an increasing digital, globalized landscape.

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The Global Fragrance Market

Compared to beauty and personal care, fragrances experienced a renaissance in mature markets in the face of a fresh consumer desire to differentiate, while simultaneously gaining new adopters in rapidly advancing emerging nations.

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