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Section: Fragrance > Trends

Analyst: 25-35 Year Olds Are 'Most Engaged' Segment in Fragrance Grooming

Speaking specifically about men’s fragrance grooming, 25-34 year olds are the number one among the “most engaged” segment, according to a recent NPD blog post by Brenna Phelan, NPD's fragrance director, industry analyst.

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P&G’s Steve Hicks on challenging category belief systems and innovating for superior fragrances and flavors that build brands.

Presented with the swatch that would inspire Bill Blass Couture 7, Delphine Jelk was struck by its sense of spontaneity: 'So I went to citrus, very sparkling.'

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Three perfumers discuss their translations of couture into scent.

The Last Word: Francisco Fernandez Alvarez-Castellanos

The Spanish aroma chemical industry: a mirror of the global industry

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Technology Decisions Challenging the Flavor and Fragrance Industry

If there is one thing that successful technology companies have in common it is marketing and public relations. One can hardly read a business-oriented magazine today without seeing either a technology advertisement or self promoting article. But how is a layman to separate fact from fiction?

Survey: Support for Fair Trade on Rise; Affects Shopping Decisions

A global survey indicates a rise in the support for fair trade—with almost three quarters of shoppers believing that the companies should actively support community development in developing countries.

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Art and Olfaction Awards Honor Independent Perfumers

The fourth annual Art and Olfaction Awards will take place on May 6, 2017, in Berlin, Germany and will honor independent, artisan and experimental perfume creators.

Francis Kurkdjian, the perfumer and artistic director behind Maison Francis Kurkdjian.

Francis Kurkdjian Talks Perfumer Recognition, Evolving Industry Demands & Fragrance's Next Frontier

Throughout the interview Kurkdjian touches on adjusting to evolving career demands, perfumers in the spotlight, current trends, recent launches and the upcoming three-day WPC event set for June 24-27 in Geneva, Switzerland.

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The Art and Olfaction Awards Announce 2018 Finalists

During the Excence event in Milan, Italy, The Art and Olfaction Awards announced its finalist for the 2018 event, which features artisanal, experimental and independent perfumes.

The Future for Olfactory Research

For whatever reasons, until relatively recently the fascination with the sense of smell was the province of the perfumer, the novelist and essayist, and the occasional scientist. This has now changed and we are in for some big discoveries and, almost certainly, some big surprises as well.

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Institute of Olfaction's Biennial Scent Fair

A showcase of art and innovation in modern perfumery at the Institute of Art and Olfaction

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Art and Olfaction Awards Announce 2018 Winners

The Art and Olfaction Awards celebrated independent and artisan perfume during its fifth annual event at the Tabernacle in London, England.

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[Podcast] Perfume as Art With The Institute for Art & Olfaction

In the first Two Sense podcast, Perfumer & Flavorist sat down with the founder and director of the Institute for Art & Olfaction and discussed the art of perfume and scent's role in society.

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Art and Olfaction Awards Opens 2019 Submissions

Taking place in Amsterdam, the 2019 Art and Olfaction Awards will honor developments in independent perfumery.

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Old Spice Sets Sail With Red Collection

Taking inspiration from current trends, Old Spice has released its Red Collection of scented body products.

Trends in Aroma Research and Gas Chromatography-Olfactometry

This paper looks at two aspects of aroma research, First, we'll review the last 20 years of research concerning volatile constituents in foods and beverages, particularly certain volatile constituents formed from sugars and amino acids during food processing, then we’ll give a brief overview of recent developments in gas chromatography-olfactometry.

The Last Word: Francisco Fernandez Alvarez-Castellanos: IFEAT Preview—the Spanish Aroma Chemical Industry

Interview with Francisco Fernandez Alvarez-Castellanos

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Literature and Scent Come Together at Olfiction Ltd. Event

Olfiction's upcoming event will host a panel of perfumers and experts to discuss the relationship between literature and scent at the British Library on March 27, 2018.

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