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Section: Fragrance > Trends

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Rethinking Fragrance

From consumer discovery to product formats and unusual notes, perfumery is evolving faster than ever.

Fragrance Trends

Perfume collections, celebrity-inspired fragrances and movie/book-inspired scents are some of the top trends appearing in fragrance releases today

Mobile Fragrance

This spring, Japanese telecom company NTT Communications will launch a pilot test of a combined audio/visual/olfactive offering called Mobile Fragrance Communication.

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Rethinking Fragrance

Years ago, one could say that a great advertising campaign with a sexy or romantic theme would easily lure the consumer to the counter to make a purchase. The cliché that “sex sells” is not necessarily the case anymore. This article compares the olfactive and retail landscapes of then and now, challenges in the perfumery landscape, fragrance and brand DNA, and more.

Trends in Shower Products

Mintel explores the trends in shower gels, including aromatherapy and food-inspired fragrances.

Why Home Fragrance?

Why home fragrance ? Because it completes the home environment in the same way personal fragrance helps us complete our own self image. It is time to explore the public’s innate interest in fragrance. Once people become aware that they can choose a fragrance for their homes, they will seek it out and apply the final touch of fragrance to their home just as they do to themselves,

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Fragrances and Sustainability

Assessing the impacts of changing consumer consumption habits, green chemistry, biotechnology and sourcing strategies.

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Sustainability and Fragrance

Carbon footprints, naturals and synthetics, and the future

Ethnicity and Fragrance

A new ethnic consumer report from NPD Group, The Changing Face of Beauty, highlights the fact that “‘women of color’ are diverse, rapidly changing and defy generalization"

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Fragrance and Transparency

It is not coming because of any pending legislation, but rather because of a desire from consumers and some consumer goods companies to lift the veil of secrecy from fragrance ingredients.

Fragrance and Social Behavior

My research on fragrance and social behavior is concerned with how people use fragrances to create social images and to play social roles. As a social psychologist, I am well aware that people employ a wide variety of strategies and tactics, some subtle and others not-so-subtle, to control the images they convey to others. With the support of the Fragrance Research Fund, we are looking at the role that people’s choices of fragrances (that is, their perfumes, their colognes, their after-shaves) play in the fashioning of images.

Fragrance Insight: Bottle Design

GCI's Jeff Falk spoke with Denis Boudard, Davide Nicosia and Eric Lee about the challenges they face and what they see as key design elements for today’s successful fragrance packaging

Trends in Deodorant Fragrances

Mintel Global New Products Database (GNPD) looks at recently launched products to identify the most popular fragrance trends in deodorants

Trends in Women's Fragrances

Mintel highlights the top trends in women's fragrances (florals, fruits and botanicals)

Fragrances & Moods: New Perspectives

Today we will look at two aspects of the impact of fragrance. The first concerns the effect of perfume in the social context. The second is more individual, covering perfumes and mood, stress level, and relaxation responses.

Fragrance Market in Japan

In this paper, I will explore the reasons that have prevented the Japanese fine fragrance market from expanding. Also, I will consider the relationship between consumer lifestyle and fragrance as well as the Japanese preference of fragrance.

The Fragrance-Fashion Connection

In a second installment of a series from Euromonitor International, analysts Nicole Tyrimou and Ashme Kunde make the connections on how fashion influences fragrance, and vice versa.

The emerging fragrance consumer

As a perfumer once told me, the success of a fragrance is cerebral, not nasal. This is another way of saying it is a message for the brain to appreciate--and this is where Vogue comes into its own.

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