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Section: Fragrance > Trends

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Editor's Note: The Doors of Perception...Lead Us to the Senses

With the evolution of digital technology, the industry is moving into superhuman territory.

Francis Kurkdjian, the perfumer and artistic director behind Maison Francis Kurkdjian.

Francis Kurkdjian Talks Perfumer Recognition, Evolving Industry Demands & Fragrance's Next Frontier

Throughout the interview Kurkdjian touches on adjusting to evolving career demands, perfumers in the spotlight, current trends, recent launches and the upcoming three-day WPC event set for June 24-27 in Geneva, Switzerland.

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Navigating the Fragrance Revolution with Jean-Paul Agon of L’Oréal

As chief executive officer and chairman of L’Oréal, Jean-Paul Agon shared his insights on pursuing growth in an evolving, segmented fragrance industry during the Fragrance Foundation's Masterclass at the French Institute Alliance Française in New York City on October 5, 2017.

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WPC and the American Society of Perfumers Announce Big News

As the final sessions of the World Perfumery Congress come to a close, the morning began with several announcements to excite the industry.

NPD: Fragrance Had Largest Price Increase in Premium Beauty Category

NPD said fragrance is the category that had the highest average selling price, largest price increase, and most significant increase in unit sales of premium priced products for the 12 months ending November 2013.

Natural Personal Care: Marching Forward in a Period of Uncertainty

Exploring the challenges facing natural brands and their suppliers as consumers tighten their belts.

State of the Fragrance Industry in North and South America

To address the state of the fragrance markets in North and South America today requires a mentality comfortable with paradox. One must be a realist and a seer, a cynic yet an optimist, a traditionalist yet an iconoclast, a student of facts with the vision to look beyond them. I don’t lay claim to any of these combinations. But let’s give it a try.

The Value of Naturals, DNA Barcoding, Alternative Solvents and Beyond

Highlights from the 33rd International Days of Essential Oils & Extracts.

The collection will include acclaimed brands such as Montale, Mancera, Thameen London, Vilhelm Parfumerie and Acqua di Parma.

Scentbird Launches Curated Collection of Perfume Brands from Neiman Marcus

The collection will include 30 fragrances curated by Neiman Marcus available through Scentbird’s flexible subscription model.

The Last Word: Sustainable Beauty in Naturals—Ylang-ylang and Vanilla

A conversation with Michel Girard, Remi Pulverail and Rodrigo Flores-Roux of Givaudan.

NPD Report: Majority of Men Plan Fragrance Purchases Ahead of Time

The need to replenish, in-store influencers and price are the top motivators behind men’s fine fragrance purchases; among most desired characteristic for scented body products, men tend to purchase large-sized fine fragrance as it's seen as a good value.

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Tide: The History of the Smell of Clean in North America

Throughout the years, Tide has become synonymous with the scent of clean, while evolving to meet the demands of conscious consumers.

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Forward Thinking: A Note on Fragrance, A Feminine Point of View

A focus on rose, love, life and gold carry feminine fine fragrance trends.

When It’s Ready, It’s Perfect: a New Fine Fragrance Market Reality

Speakers from Chanel and Estee Lauder relayed information on building a lasting fragrance at the CEW's Time-Defying Scents panel.

Majority of Men Plan Fragrance Purchases Ahead of Time, Reports NPD

The need to replenish, in-store influencers and price are the top motivators behind men’s fine fragrance purchases; among most desired characteristic for scented body products, men tend to purchase large-sized fine fragrance as it's seen as a good value.

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Biotechnology Ushers in a New Era of Innovation for Perfumers and Flavorists

For a moment, imagine that the constraints of ingredient scarcity and price were no longer issues in the flavor and fragrance industry. Freed from these shackles, what products would the industry create? What fragrances and flavors would be incorporated into which products?

On TikTok, Arabian perfumes are receiving an average of 9.2M views a week on TikTok, which is considered to be a very high view score according to Spate.

Arabian Perfume and Pistachio Perfume Named Top Growing Fragrance Trends in U.S.

The report outlines that Arabian perfume has an average of 25.1K monthly searches and +173.9% YoY growth with high competition yet one market leader: Arabian Oud.

“Momentum” is designed to introduce new olfactive territories across multiple fine fragrance lifestyle categories and forms, and showcase the creative work of dsm-firmenich’s perfumers

My Interactive, Multi-sensorial Experience at dsm-firmenich's Mind Nose + Matter Exhibition

The immersive, interactive exhibit explored new scents created by dsm-firmenich perfumers through consumer insights from the company's study on "Magic Moments" and socio-cultural trends.

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