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Section: Fragrance > Trends

Photo provided by PRNewsfoto/U.S. Postal Service

Snail Mail Gets A Whiff of Summer With Stamp Collection

The U.S. Postal Service is celebrating the summer with its first scratch-and-sniff stamp collection, which features illustrations and scents on frozen treats.

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Preparing for the Future of Fragrance at World Perfumery Congress

During the “Fragrance Panel: Future-Proofing the Industry” at the World Perfumery Congress, industry executives from top fragrance companies will be discussing the future of the fragrance industry and where it might be heading.

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Fragrance 2.0: WPC 2020 Announces Advisors and Call for Papers

The World Perfumery Congress announces the call for submissions and its advisors which will take place in Miami, Florida on June 2-4, 2020.

Canadean: Fragrances One of Slowest Growing Sectors in Health & Beauty

U.S. fragrance demand up to '17 is expected to remain ahead of only the hair care sector, but well behind other mature sectors such as men's toiletries, sun care and oral hygiene, says market research firm Canadean.

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What's Clean in Scent at Natural Products Expo West 2019?

At the 2019 Natural Products Expo West, home, air and personal care products were among the many scented innovations featured on the event floor.

The Nectar of Gaia: Aroma Chology in the 1990s

It gives me great pleasure to be here today and to have this opportunity to talk to you about a connection that exists between the fragrance industry and the ecology of our planet. Millions of years ago the only fragrance that existed came from the earth itself, through the flora and fauna that was evolving in the biosphere, That portion of the earth’s fragrance created by living plants is what John Steele and I refer to as the Nectar of Gaia.

NPD: Fragrance Had Largest Price Increase in Premium Beauty Category

NPD said fragrance is the category that had the highest average selling price, largest price increase, and most significant increase in unit sales of premium priced products for the 12 months ending November 2013.

Report: Brazil's Fragrance Market Poised to Continue Rapid Growth

Canadean says both men and women are using high volumes of fragrances, and the young and increasingly affluent consumers are often looking to treat themselves to new and novel experiences.

KFC releases its chicken scented firelong. Photo: KFC.

Walmart Will Sell KFC's Chicken Scented Firelogs This Holiday

Deck the halls with chicken-scented fire logs.

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Firmenich Ranked Within Top 1% of Sustainable F&F Companies

EcoVadis has awarded Firmenich with a gold rating for being among the most sustainable suppliers in the F&F industry.

Mintel Finds Consumers Using Fragrance to Enhance Beauty Rest

Mintel said more than six out of 10 women (64%) and more than half of men (51%) who use any scented item would be interested in fragrances that can be worn at night to help one sleep or refresh sheets.

Scent and Component Analysis of the Hybrid Tea Rose

The hybrid tea rose as a group is one of the major modern roses cultivated as a garden rose today. It was developed and has been bred since the latter half of the nineteenth century by cross breeding the hybrid perpetual rose with the tea rose.

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Editor's Note: A Single Ingredient Can Tell Many Stories

One of the strengths of the F&F industry is its ability to connect people through storytelling. Each ingredient, flavor and fragrance tells a unique story through our sense of smell and taste.

How to prosper in a world of corporate giants

Privately owned business opposed to corporate giants has its own characteristics, its own obligation, its own rules that create its specific image in the public's mind. It also requires a very strong personal involvement form its management and above all from its leader, who must constantly be available to represent the company, the product, and more than everything else a personal philosophy of what business means: not only money but enthusiasm, careful attention, and self-commitment.

Products featuring essential oil claims are expected to rise in 2020.

Products Featuring Essential Oil Claims to Rise in 2020

Orchidia Fragrance has some advice for brands joining the essential oils trend in 2020.

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What Are People Saying About the World Perfumery Congress?

The World Perfumery Congress saw a record-breaking attendance. Here is just what some people are saying about the event and talking about it.

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Mark Your Calendars, March 21 is National Fragrance Day

In response to the digitization of fragrance, Levy announced that the association will launch its trademarked National Fragrance Day on March 21.

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A Scent of CBD With Heretic Parfum’s ‘Dirty Grass’

Formulated with a hemp-derived CBD oil, the scent will feature notes of pink pepper, lemon, violet leaf, galbanum and vetiver.

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