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Section: Fragrance > Trends

Jamie Wilson, beauty editor at Marie Claire, said, 'Younger generations exploring the fragrance world for the first time have played a huge role in growing the category, fueling an increase in viral moments on platforms like #PerfumeTok.'

Marie Claire Releases 10 Biggest Fragrance Trends for 2025

The ten trends reflect the influence of younger consumers on the industry.

Bell’s Top 10 Flavor and Fragrance Trends for 2010

Fragrance trends developed on the basis of trends in fashion, art, color, politics and entertainment; Flavor trends categorized in sweet, beverage and savory segments.

Nail care and hair care represented two bright spots in Q1 prestige beauty sales in the United States.

5 Takeaways from Q1 2020 Prestige Beauty Sales

What NPD data reveals about the consumer's state of mind.

Bell Announces Top 10 Flavors and Fragrances for 2009

The profiles were a result of the company’s detailed analysis conducted through track sampling, trend scouting and compilation of trends from external sources and suppliers.

Notably, 'spending per buyer was directly influenced by the presence of children: among households with children, the average spending per buyer in Q1 increased at five-times the rate as those without children,' per Circana.

Q1 2024 US Beauty Sales Stabilize, but Still Growing

Gen Alpha continues to drive prestige sales among households earning more than $100,000, with kids' households growing at twice the rate of households with no children.

The smart phones segment is expected to grow with the highest CAGR during the forecast period.

Digital Scent Technology Market to Hit $1.5 Billion by 2026

The smart phones segment is expected to grow with the highest CAGR during the forecast period.

Trend Watch: Men's Scents to Reach $13 Billion by 2012

Growing personal care use among men, celeb scents to jump 17%

Report: US Prestige Fragrance Sales Down 10% in First Half of 2009

The NPD Group, Inc. has reported 10% drop in prestige fragrance retail sales from the same period last year.

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Global Fragrance Market to Hit $70 Billion

According to a recent report, the global fragrance market is projected to hit $70 billion by 2022, due to the increasing demand for natural and niche perfumes.

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Celebrating 70 Years of Givaudan Perfume Education

The Givaudan Perfumery School has provided education on the craftsmanship of perfumery for 70 years -- reflecting on the achievements and ideas that were born during this period.

Q1 2023 U.S. prestige beauty sales grew 16% year-over-year, totaling $6.6 billion, according to point-of-sale data from Circana (formerly IRI and The NPD Group). The mass beauty market generated $7.0 billion in the same period, representing growth of 10% versus the same period of 2022. Category-by-category Q1 growth trends are pictured in the graph at left.

Q1 2023 US Beauty Sales Driven by Lips, Prestige Fragrance, Clinical Skin Care & More

“Following a stellar 2022, the beauty industry continues to bask in the glow of growing sales,” said Larissa Jensen, beauty industry advisor at Circana.

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Clean at Sephora Welcomes The 7 Virtues' Peace Collection

The 7 Virtues works with farmers around the world to secure natural, organic and fair trade essential oils that create long-lasting fragrances and provide jobs, dignity and security to the farmers and their families.

Scent outlook: The 7 Best Things About Fine Fragrance Now

Victoria Frolova is an editor, a fragrance consultant and the founder of boisdejasmin.com, an in-depth perfume blog containing fragrance reviews, industry interviews, essays on raw materials and perfume history. Here she presents (in no particular order) her picks for the best of the current trends in the fine fragrance world.

The Worldwide Flavor and Fragrance Industry, 1985-1990

Basic Industry Trends in an Unstable Monetary and Highly Competitive Environment

The World Flavor and Fragrance Industry 1979-1981

Since 1979, the world flavor and fragrance industry has experienced a period of lower profitability brought about by lower nominal (calculated in current U.S. dollars and local currencies) and real (quantity) growth rates as well as increased competitive pressures. Table I analyses in detail worldwide sales of 35 public and private companies (16 individually and 19 collectively) during the period 1979-1981 (with growth rates in current U.S. dollars and local currencies).

Basic Business Trends In The Worldwide Flavor and Fragrance Industry 1987-1990

Therefore, the consumption of flavors and fragrances is directly dependent on micro- and macro-economic conditions in these flavored and perfumed end-product markets. Growth in these end-product markets dictates the demand for flavor and fragrance materials.

1 + 1 = 3

P&G’s Steve Hicks on challenging category belief systems and innovating for superior fragrances and flavors that build brands.

1990’s Creative Challenges for a New Decade

Mr. Chairman, members of the American Society of Perfumers, honored guests and speakers. It is my pleasure to welcome you to the 36th Annual Symposium of the Society. It is with particular pride and accomplishment that the society completes three and one-half decades of providing a forum for our industry. A forum which permits those within our industry or related to it to present their ideas or works to a large representation of the business at one time.

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