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Section: Fragrance > Trends

Pantone17-1230 Mocha Mousse is said to honor and embrace the sustenance and authenticity of our physical environment, finding harmony and balance between the demands of modernity and the timeless beauty of artful creation.

Pantone Announces Scent Collab with Pura to Debut 2025 Color of The Year, Mocha Mousse

P&F+ connects with chief fragrance officer Mara Dumski to discuss the partnership and the inspiration behind the scent's formulation.

Florachem Names New President

Florachem announced James Prohaska as the company's new president.

IFRA North America Releases New Video

Viedo speaks to the need for protecting fragrance formulations.

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Forward Thinking: Waste Not, Want Not

Food waste initiatives, consumers' behavior, zero-waste grocers and restaurants, and the sale of "ugly" produce are driving food waste management and reduction.

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New in Niche: White-Space Citrus

Why are current trends in niche perfumery placing citrus notes at the forefront of innovation?

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Fragrance Outlook: Noir to Niche

From “black” fragrances to limited-edition scents, the future of perfume lies in the unique and surprising. drom fragrances’ Tribeca (New York) fine fragrance studio is unique for a number of reasons, including its open floor plan and perfumers’ bar—a sort of shared work space that encourages interaction among noses.

The Nose Is Not My Favorite Organ

Can you begin to imagine those primitive times when mankind was reduced to rubbing themselves with herbs or sticking flowers in their clothes? Now we can rejoice in the realization that there are fragrances in a whole host of products: cleansers for the body and hair, deodorants, skin creams, douches, candles, baths, floor wases, window washes, toilets, air fresheners, lipsticks, insecticides, stationery--the list is long. Yet obviously not long enough, because we are being challenged constantly to make the list longer.

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Ernesto Ventos Names New USA Sales Representative

Ernesto Ventos named Kristen Lee Chin as the new USA sales representative.

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Study Finds Natural Niche Brands Prime for Acquisition

Consumer demand for natural personal care products is driving a major shift from niche distribution channels to more mainstream mass retail outlets, which is triggering a sharp increase in sales, according to a recent study by Kline & Company.

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Nick Pickthall Joins IFRA UK as New Chairman

After joining CPL Aromas 16 years ago, Nick Pickthall has advanced within the fragrance field to gain the position as chairman of IFRA UK.

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[Podcast] What's New in Natural With Amy Marks-McGee?

Topics covered in the latest podcast include difficulties in formulating natural snack flavors, new fragrance dispensing technology and more.

NPD Analyst: Fall Is About ‘New’ When It Comes to Scent

In the first week of September, new fragrances (those launched in 2013) accounted for 15% of women’s prestige sales, which is up from 8% of sales in the first week of August.

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Trimax and Saavy Naturals Inc. Releases Natural Baby Care Line

Trimax and Saavy Naturals Inc. have announced Saavy Baby, a line of natural baby care product, which include fragranced baby products.

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WFFC Welcomes New Board Members in Chicago, Cincinnati and New Jersey

The Women in Flavor & Fragrance Commerce have welcomed new board members into the Chicago, Cincinnati and New Jersey chapters.

Aggressive New Product lntroductions— A Necessity in a Mature Market

One of the techniques that the automotive, electronics and other industries have used to combat market maturity has been to aggressively introduce new products at the very time of maturity. While this technique may appear to be very risky, it is almost a necessity to introduce new products during maturation of a market in order to regain the customer’s attention and stimulate new interest in the industry’s products.

Hot Trends: Decoding Notions of Natural and Organic in Personal Care

An expert in cosmeceuticals guides perfumers and flavorists through the controversy surrounding organic materials in personal care and the need for standards to separate hype from reality.

The Nectar of Gaia

There is no doubt that aromachology, the new science that she describes as “combining the interrelationships of psychology and the latest in fragrance technology” is the way of the future. It will be complimented by the insights of psycho-aromatherapy which researches mood shifts in response to natural botanical oils.

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A New Scent Culture

Taking a leaf from coffee shops’ direct sale of sustainable beans, and following on from fragrance consumers’ interest in material origin and DIY blending, imagine the next wave of niche perfumery.

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