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Section: Fragrance > Regulatory & Research
bottles6
The Power of Scents and Brands
Never before has an interactive discussion between a fragrance house and its client taken place in a public setting. Never before until today, that is—when Jeb Gleason-Allured, editor in chief of Perfumer & Flavorist and Global Cosmetic Industries magazines, and program director of the World Perfumery Congress (WPC), brought both to the stage to lead attendees through the dynamics of the client-perfumer relationship and the power it brings to brands.
Jun 15th, 2016
bottles7
The Power of Scents and Brands
Never before has an interactive discussion between a fragrance house and its client taken place in a public setting. Never before until today, that is—when Jeb Gleason-Allured, editor in chief of Perfumer & Flavorist and Global Cosmetic Industries magazines, and program director of the World Perfumery Congress (WPC), brought both to the stage to lead attendees through the dynamics of the client-perfumer relationship and the power it brings to brands.
Jun 15th, 2016
850x425-RIFM
RIFM Launches New Brand and 2020 Communications Strategy
“If we want to communicate what we do successfully, we first need to introduce ourselves properly,” said RIFM’s President, James Romine. “The new brand more clearly expresses who we are.”
Jan 2nd, 2020
English speakers predominantly use source-based descriptors to describe scent.
How Fragrance Brands Put Scent into Words
Reframing the relationship between language and perfumery.
Nov 1st, 2022
Within the fragrance industry, it’s common to read about how a particular scent will make you feel, as opposed to its olfactory composition.
How Fragrance Brands Put Scent into Words
Within the fragrance industry, it’s common to read about how a particular scent will make you feel, as opposed to its olfactory composition.
Jun 27th, 2022
RIFM Releases Group Summary on Saturated Branch Chain Alcohols
Looks at the safety of saturated branch chain alcohols when used in fragrance ingredients
Jun 1st, 2011
Pink MahogHany is an independent fragrance brand owned and operated by Chavalia, a self-taught niche perfumer from Longview, Texas.
How Self-Taught Perfumer Chavalia Dunlap-Mwamba Keeps Creativity at the Forefront of her Brand
The founder of PinkMahogHany discusses how she approaches challenges in formulations and her process of balancing technicality with creativity.
Apr 1st, 2025
Gen Z's relationship with social media has become pivotal to tracking trends and interests.
Appealing to consumers Gen Z is increasingly important to my brand's planning and marketing strategy? [1-Question Poll]
Please take a moment to weigh in on this week's poll!
Oct 31st, 2023
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