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7 Results
Type: Podcast
Section: Fragrance > Regulatory & Research
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[podcast] Consumers are Lured by the Right Click Closure
"Marketers ... should engage more of their customer’s senses in a rational and emotional manner. That’s how you can create more engagement with your customer," says Charles Spence, Ph.D. Learn more of his insights from our seven-part podcast series, sponsored by Berjé.
Nov 5th, 2018
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[podcast] You Can’t Insure Your Nose: A Conversation with The World Taste & Smell Association
How can we create community and raise awareness for individuals experiencing loss of taste and smell or distressing distortions of these senses?
Jun 14th, 2024
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[Podcast] Talking Biotech Ingredients with Christina Agapakis
Topics covered in the podcast include how biotechnology impacts sourcing, the cultural implications of biotechnology and Agapakis’s Flavorcon presentation.
Oct 29th, 2018
In this podcast, Mark Knitowski discusses the intricacies of blind smell tests with consumers, fragrance marketing and more.
Two Sense: Fragrance Marketing & Understanding Consumer Perception
In this podcast, Mark Knitowski discusses the intricacies of blind smell tests with consumers, fragrance marketing and more.
Dec 20th, 2022
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[podcast] Synesthesia Unlocks Experience Design for Consumer Products
"There’s sort of an emerging science here that’s exciting and experiential: we’re moving into a space of experience design that goes beyond a product," says Charles Spence, Ph.D. Learn more from this free podcast series, sponsored by Berjé.
May 10th, 2019
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[podcast] Missed Cues Present Future Sensory Potential
"As marketers think about stimulating more senses in a way they weren’t before, they are still missing one thing: how the senses connect," explains Charles Spence, Ph.D. Learn additional insights from this free podcast, sponsored by Berjé.
Feb 6th, 2019
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[Podcast] An Expansion of Perfume Culture With Luca Turin and Tania Sanchez
In the next episode of Two Sense, Perfumer & Flavorist sits down with biophysicist and perfume expert Luca Turin and his wife Tania Sanchez. Topics discussed include promoting niche fragrances, an expansion of perfumery culture and the science of scent.
Jul 5th, 2017
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