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Section: Fragrance > Personal Care/Beauty
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A revolution in fragrance: Lemon Myrtle – the new citrus
Lemon Myrtle - With a sophisticated aroma and naturally occurring citral, this versatile ingredient offers benefits from antimicrobial to mood enhancement. Read about this fresh, sustainable 'new citrus' capturing hearts worldwide!
May 23rd, 2024
A bottle of Blocki's Sanrovia
Blocki Re-launches Classic Sanrovia Fragrance
Blocki has announced the relaunch of its classic Sanrovia fragrance, which will include a sandalwood accord opposed to its original oakmoss accord.
Jan 31st, 2018
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Dollar Shave Club Sniffs into the Fragrance Game
Available in two collections, the cologne scents range from warm to fresh scents and mark the first fragrances launched by the brand.
Dec 12th, 2018
The Aromatic Greens Eau de Parfum is described as paying homage to the diversity and pure calm of nature. It is inspired by an exploration of nature and a walk through the rainforest or tropical garden.
David Beckham Launches The Collection Fragrance Line
The collection of the three Eau de Parfums was inspired by nature and travel.
Sep 15th, 2023
All scents were formulated by fragrance house Robertet. The collaboration reportedly prioritized 'consciously harvested materials, locally sourced ingredients through partnerships with co-op programs that support small communities and environmentally efficient production methods.'
Harry Styles' Pleasing Fragrances are (Almost) Here
Bright, Hot features notes of plum, tobacco leaves, orris butter, a marine accord, cedarwood, tonka bean absolute, vanilla absolute sourced from Madagascar and amber.
Nov 6th, 2023
Brand founder Ruth Sutcliffe was inspired by her own midlife journey, which reconnected her to scent’s natural powers to give, inspire, heal and nurture humans with.
The Scent Guru Group Debuts Hierarchy of Needs Fragrances
The first available fragrance, Hierarchy of Needs Water, symbolizes free emotional expression via a fragrance that depicts free-flowing, crystal clear waters.
Oct 16th, 2023
The limited-edition collection includes two new fragrances: Sun-Kissed Caramel and Posh Pistachio.
H&M Beauty Reveals Limited-Edition Summer Fragrance Collection
The limited-edition collection includes eaux de toilette, body perfume mists, hand cream and body oil designed to be layered.
Apr 28th, 2025
The right scent can catch someone's attention, make them curious and stick in their mind long after you've met.
Fragrance Flirting: 5 Tips to Selecting Appealing Fragrances
Relationship coach Katie Flowers has put fragrance flirting on the radar of consumers.
May 13th, 2024
According to Coty’s press release, 81% of consumers tested agree that the scents boosted their mood and 80% said the scent made them feel positive.
Adidas Launches Vibes Fragrance Hair and Body Mists
The collection features five fragrances with mood-boosting ingredients.
Jun 18th, 2025
The fragrances are meant to either wake up or calm down with its blend of essential oils.
By/ Rosie Jane Debuts Fragrances, Expands to Body Wash
By/ Rosie Jane will offer the new fragrances in its Everyday Body Oil and Everyday Body Wash.
May 7th, 2021
Jamie Wilson, beauty editor at Marie Claire, said, 'Younger generations exploring the fragrance world for the first time have played a huge role in growing the category, fueling an increase in viral moments on platforms like #PerfumeTok.'
Marie Claire Releases 10 Biggest Fragrance Trends for 2025
The ten trends reflect the influence of younger consumers on the industry.
Jan 9th, 2025
Jo Loves' fragrances will be available for the first time on a subscription service company.
Scentbird x Jo Loves Fragrance Collaboration
Scentbird will allow customers to discover 8 ml samples of the Jo Malone-crafted collection on a monthly basis or purchase the full-size bottle of a scent.
Jul 10th, 2023
Photo provided by Parlux Fragrances LTD
Kenneth Cole Launches Customizable Fragrance Collection
After fifteen years, Kenneth Cole has launched Kenneth Cole for Him and Kenneth Cole for Her, along with a line of fragrances to be layered with the two scents.
Feb 5th, 2018
All five scents or 'moods' in the Being Frenshe collection were inspired by Tisdale's obsession with candles.
Ashley Tisdale Launches Fragranced Skin Care Line and Lifestyle Website
All five scents or "moods" in the Being Frenshe collection were inspired by Tisdale's obsession with candles.
Jul 25th, 2022
Searches such as 'tropical colognes' and 'best fruity colognes' are trending on TikTok.
TikTok Signals Tropical Takeover in Men’s Fragrance, Says AXE
The men's fragrance brand used TikTok search data to determine the top trending scents for men this summer.
Jun 17th, 2025
The solid perfume is alcohol free and has a gel-type texture that can be easily applied as desired.
Longtake Launches Solid Perfume
The solid perfume has a gel-type texture and last up to 10 hours, according to the brand.
Jan 13th, 2025
The Spirits Spritzers, all-over body sprays, were designed to offer a scent boost after physical activity.
18.21 Man Made Introduces the Spirits Spritzer
The body sprays were designed to offer a scent boost after physical activity.
Aug 29th, 2022
The partnership will run throughout 2025 to help discuss men’s care.
Dove Men+Care Announces Collaboration with Marshawn Lynch for Whole Body Deodorant Range
The partnership will include two new scents for the Whole Body Deodorant Sprays.
Jan 6th, 2025
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