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Section: Fragrance > Personal Care/Beauty
Jamie Wilson, beauty editor at Marie Claire, said, 'Younger generations exploring the fragrance world for the first time have played a huge role in growing the category, fueling an increase in viral moments on platforms like #PerfumeTok.'
Marie Claire Releases 10 Biggest Fragrance Trends for 2025
The ten trends reflect the influence of younger consumers on the industry.
Jan 9th, 2025
Growth drivers in the fragrance sector again included higher concentrations, including parfums (up 43%) and eau de parfums (up 14%).
Decoding the 2024-2025 Fragrance Boom: Prestige x Value
Luxury brands accounted for 12% of prestige fragrance sales and grew faster than the overall category, per Circana.
Feb 16th, 2025
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[podcast] Consumers are Lured by the Right Click Closure
"Marketers ... should engage more of their customer’s senses in a rational and emotional manner. That’s how you can create more engagement with your customer," says Charles Spence, Ph.D. Learn more of his insights from our seven-part podcast series, sponsored by Berjé.
Nov 5th, 2018
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A Fragrance for Her: Burberry Releases Latest Scent
Created by perfumer Francis Kurkdjian, the fragrance features notes of dark berries, blackcurrant, blueberry, jasmine, violent and dry amber.
Oct 5th, 2018
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Study Finds Natural Niche Brands Prime for Acquisition
Consumer demand for natural personal care products is driving a major shift from niche distribution channels to more mainstream mass retail outlets, which is triggering a sharp increase in sales, according to a recent study by Kline & Company.
Dec 31st, 2008
Mintel's NeuroGlow trend notes, 'The next chapter of wellness will be mind-body beauty, where mental well-being and physical appearance are interconnected.'
2024's Beauty Trends Are Already Coming True
The need for minimalism, support for well-being and emerging AI tools intersect at a unique moment in beauty.
Oct 6th, 2023
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CPL Aromas Recognized by Dubai Chamber of Commerce
The company was recognized as Exporter of the Month in the category of “Company with the highest number of markets exported to” for June 2017.
Feb 22nd, 2018
The brand, Love, Beauty & Planet, has launched a shampoo and conditioner with Givaudan's Sunkissed Mandarin & Vegan Biotin scent. Photo: Love, Beauty & Planet's Twitter.
Givaudan Introduces New Fragrance for Love, Beauty & Planet
The brand, Love, Beauty & Planet, has launched a shampoo and conditioner with Givaudan's Sunkissed Mandarin & Vegan Biotin scent.
Jun 28th, 2021
Moodeaux, a female, BIPOC-owned brand was launched leading with a 'combination of skin care, self-love and good smells.'
Female-owned Fragrance Brand Moodeaux Talks Mental Health
P&F+ connects with founder Brianna Arps to discuss the brand's mission, the link between fragrance and mental health, sustainable efforts and more.
Mar 22nd, 2022
This year, BeautyWorld Middle East continued to cater to fragrance creators, distributors, and retailers with a vast selection of offerings, featuring an impressive array of fragrance compounds, perfumed candles, incense sticks, solid perfumes, and room fragrances.
Fragrance Innovation Shines at Beautyworld Middle East 2024
See event highlights, key conference discussions and the announcement of 2025 dates.
Nov 19th, 2024
The limited-edition collection includes two new fragrances: Sun-Kissed Caramel and Posh Pistachio.
H&M Beauty Reveals Limited-Edition Summer Fragrance Collection
The limited-edition collection includes eaux de toilette, body perfume mists, hand cream and body oil designed to be layered.
Apr 28th, 2025
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Symrise Supports the Amazon with Biodiversity and Sustainability
Symrise is a supporter of biodiversity in the Amazon region and has developed a project to improve the value chain for farmers and cooperatives, in addition to researching materials from the area for fragrance and personal care products.
Dec 8th, 2017
The Confessions of a Rebel body collection includes two body wash scents as well as a natural deodorant.
Confessions of a Rebel Expands into Body Products
The Confessions of a Rebel body collection includes two body wash scents as well as a natural deodorant.
Sep 21st, 2021
Popular men's grooming brand Lynx has partnered with Marmite, a yeast-based spread, to launch a new body wash and spray.
Lynx, Marmite Collaboration Releases Body Wash and Spray
Popular men's grooming brand Lynx has partnered with Marmite, a yeast-based spread, to launch a new body wash and spray.
Jun 29th, 2020
The non-oily formula can be sprayed directly onto styled hair to provide luminosity and manageability.
Electimuss London Debuts Bestselling Perfumes as Hair Mist
The perfumes Cashmere and Imperium are now available as two hair mists.
Dec 13th, 2023
Currently, Drosos works as a director of Foot Locker and the United States Golf Association.
IFF Appoints Virginia Drosos to Board of Directors
Drosos brings more than 30 years of executive leadership experience across the retail, consumer goods, beauty and health care industries.
Jun 10th, 2025
Brilliant Scents’ CEO Eddie Betz talks tech, benefits and the company’s future.
Brilliant Scents Debuts Fragrance Line and Diffusion Technology
Brilliant Scents’ CEO Eddie Betz talks tech, benefits and the company’s future.
Apr 1st, 2021
U.S. prestige makeup sales increased 18% in 2022, comprising the most sales revenue gains of all the prestige beauty categories.
2022 US Prestige Beauty Sales Defy Economic Concerns
“Regardless of whether consumer confidence was up or down, growth in the prestige beauty market remained strong."
Jan 30th, 2023
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