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Type: News
Section: Fragrance > Personal Care/Beauty
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Top 5 Fragrance Headlines of April 2025
Check out what our readers loved most this month.
May 1st, 2025
The fashion brand’s best-selling fragrance, Viva La Juicy, is considered a “pop culture mainstay” and includes fragrance notes of wild berries, jasmine and vanilla.
Revlon and Authentic Brands Group Renew Juicy Couture Fragrance License
Revlon and Authentic Brands Group began their partnership in 2016 to boost Juicy Couture’s fragrances.
Apr 29th, 2025
The limited-edition collection includes two new fragrances: Sun-Kissed Caramel and Posh Pistachio.
H&M Beauty Reveals Limited-Edition Summer Fragrance Collection
The limited-edition collection includes eaux de toilette, body perfume mists, hand cream and body oil designed to be layered.
Apr 28th, 2025
Sol de Janeiro is currently available in 35 countries.
Sol de Janeiro Announces Two Executive Hires
With these two hires, 71% of Sol de Janeiro’s C-suite is comprised of women.
Apr 25th, 2025
The company reached sales of €180 million, an increase of 27% from the previous year.
Eurofragance Reports “Unprecedented” Growth in 2024 Sales
CEO Laurent Mercier stated, "Our disciplined approach to growth and strategic investments in key areas have allowed us to maintain our reputation as a leading player in the fragrance industry."
Apr 24th, 2025
The company hopes that this facility will cater to the region’s unique consumer demands and allow accelerated speed to market.
IFF Opens Dubai Creative Center with Perfumery Art Studio
The Dubai Creative Center will feature a perfumery art studio for co-creation with customers.
Apr 18th, 2025
The Zap Odor Control Platform includes four ingredients that target specific malodors.
Givaudan Introduces Reimagined Zap Odor Control Platform
The Zap platform targets specific malodor problems with dedicated technologies based on regions, climate and consumer needs.
Apr 17th, 2025
The Fragrance Foundation UK Awards were first established in 1992 to recognize excellence in the fragrance industry.
The Fragrance Foundation UK Announces 2025 Awards Finalists
The winners will be announced at an award ceremony on May 8, 2025.
Apr 16th, 2025
The activation reimagines Rio’s orelhões, dome-shaped public phone booths, as colorful scent portals covered in original artwork.
Sol de Janeiro Announced as Coachella’s First Fragrance Partner, Exclusive Body Care Partner
The partnership centers on Casa Cheirosa, a 30 ft x 30 ft sensory activation on the festival grounds.
Apr 14th, 2025
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Top 5 Fragrance Headlines of March 2025
Check out our most popular fragrance articles from the past month.
Apr 2nd, 2025
Valery Claude, senior vice president of innovation at IFF Scent, said, “Our evolving technologies are empowering our perfumers and partners to more effectively meet diverse customer demands and expectations in fragrance, personal care and home care.”
IFF Announces Science of Performance Program
The consumer-centric suite focuses on three scientific tracks to control fragrance release over time.
Apr 1st, 2025
LUZI is a family-owned Swiss company specialized in the development of unique scents for fine fragrances, personal care, home and air care.
LUZI Announces Promotion of Four Perfumers to Principal Perfumer
These perfumers have become "pillars" in the family-owned fragrance house, according to the company's press release.
Apr 1st, 2025
While essential oils have long been at the heart of natural perfumery, their complex chemical compositions can introduce regulatory headaches and potential allergens.
Rethinking Naturals: How Thoughtful Formulation is Changing Fragrance Development
Natural isolates extracted from plants, fruits, and essential oils combine the richness of natural fragrances with regulatory ease.
Apr 1st, 2025
The new collection from Sol de Janeiro includes three limited-edition fragrances.
Sol de Janeiro Launches Limited-Edition Perfume Collection
The collection includes a curated Scent Menu with layering guides for existing fragrances.
Mar 31st, 2025
All of the products in method’s portfolio are dermatologist tested, cruelty-free and made without sulfates, paragons or phthalates.
method Expands Personal Care Line, Launches at Ulta Beauty
The launch includes six new body mists and two experimental body washes.
Mar 31st, 2025
Granel previously worked as a senior perfumer at the Kao Corporation.
Eurofragance Welcomes Senior Perfumer Pelegrí Granel
Granel is known as a “cross-category” perfumer, with expertise in both personal and home care.
Mar 27th, 2025
BORNTOSTANDOUT is known for its gourmand fragrances, such as Drunk Lovers, Be My Cookie and Mad Honey.
BORNTOSTANDOUT to Launch in Selfridges in UK
The Korean brand, which received Series A funding from L’Oréal, will be distributed in the UK by Phoenix Beauty.
Mar 26th, 2025
These mists are formulated under the brand’s non-toxic ingredient standards and are vegan.
Evereden Launches Fragrance Mists for Gen Z and Gen Alpha
The fragrance mist collection includes three fragrances in colorful packaging.
Mar 19th, 2025
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