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Fragrance Leaders & Newsmakers 2026: The Great Reset—Leadership Shifts and the 4 Forces Driving the Industry’s Future

Insights from major fragrance houses and upstarts reveal a future defined by the complex, yet integrated, dynamics of human creativity, scientific precision and hyper-local market relevance.

A founding member of the One Planet Business for Biodiversity Coalition, Firmenich aims to protect biodiversity and encourage regenerative agriculture.

2021 Leaders & Newsmakers: Firmenich Strives for Biodiversity

A founding member of the One Planet Business for Biodiversity Coalition, Firmenich aims to protect biodiversity and encourage regenerative agriculture.

F&F companies are advancing the industry into the new normal.

Navigating the New Virtual World of Flavor and Fragrance

This month's editor's note touches on current trends, and looks forward to exciting events in the F&F world. This note also looks at emerging technology and it better connects product designers and consumers.

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Editor’s Note: What I Learned at the 2026 World Perfumery Congress

The industry is adapting amid a rise in tech, ingredient innovation and a market boom.

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Biotechnology as a ‘Flexible Toolbox’ for R&D: Q&A with SVP of IFF Scent

Charbel Bouez explains how IFF Scent uses several different technologies to innovate while maintaining its high quality.

The new fragrance from Travertine Spa Atelier is inspired by an island in the Mediterranean sea.

Travertine Spa Atelier Collaborates with Osmo Labs

The unisex fragrance is anticipated to launch in Spring 2025.

Emmanuel Butstraen shared, 'Our focus on innovation, AI integration, and biotechnology advancements ensures we are ready to tackle new challenges and opportunities.'

dsm-firmenich 2025 Fragrance Leaders & Newsmakers

The company’s chief operating officer and president of the Perfumery & Beauty unit gives insights on how dsm-firmenich is expanding its reach in the fragrance industry.

The ScentElligence platform is said to boast a deep-learning algorithm that analyzes data and delivers fragrant possibilities by combining sensoriality with performance.

Cosmo International Fragrances Debuts ScentElligence Artificial Intelligence Platform

The platform is said to boast a deep-learning algorithm that analyzes data and delivers fragrant possibilities by combining sensoriality with performance.

CEO Samantha Mane shared, 'Our consumer insight department is essential for understanding consumer needs globally and driving fragrance innovation.'

MANE 2025 Fragrance Leaders & Newsmakers

The group's chief executive officer gives an overview of the company's achievements from the past year and its plans to leverage digital tools in the future.

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The Estée Lauder Companies Opens Global Fragrance Atelier in Paris

The Atelier includes specialized co-creation and innovation spaces, including a music room and adjoining laboratories.

José Balibrea shared, 'Our agility enables us to move faster than the industry average, allowing our customers quicker access to trends and ensuring their projects are delivered in a shorter time frame.'

Iberchem 2025 Fragrance Leaders & Newsmakers

Iberchem's managing director shares how the company is leveraging artificial intelligence and neuroscience to create more effective fragrance ingredients.

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Barcelona Perfumery Congress 2025 Celebrates Record-Breaking Edition, Marking Milestone in International Growth

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Debut Launches Plant Cell Biotech Platform for Fragrance Ingredients Without Cultivation

Debut’s founder and chief executive officer Joshua Britton explains his company's technology platform and how this can be a fragrance industry game changer.

The Zap Odor Control Platform includes four ingredients that target specific malodors.

Givaudan Introduces Reimagined Zap Odor Control Platform

The Zap platform targets specific malodor problems with dedicated technologies based on regions, climate and consumer needs.

In 2024, Symrise successfully launched three captives: Ambronova, Frostwood, andSalyssia, enhancing its portfolio of floral, woody, and musky fragrances.

Symrise 2025 Fragrance Leaders & Newsmakers

The German company predicts that personalization and mood-enhancing ingredients will influence the fragrance industry in upcoming years.

Unilever Research and Development Center exterior with corporate sign and landscaped grounds

Unilever Opens US Fragrance Lab in Connecticut

The new fragrance lab will serve as a collaborative space for perfumers, scientists and product developers.

The company is planning to recruit expert perfumers in the United Kingdom, United States and India to work across the global portfolio of brands.

Inside Unilever’s New Fragrance House: Q&A with VP of Fragrance

Vivek Sirohi discusses the decision to create Unilever’s own fragrance house and what that means for the company going forward.

Penta Acquires Synerzine, Names Judy Pruss Chief Commercial Officer

The deal expands Penta’s flavor and fragrance ingredient portfolio and manufacturing capabilities amid a year of leadership changes and investment in supply chain technology.