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Section: Fragrance > Home Care

Molecule of the Month: 5-Isopropyl-2-methylphenol

Organoleptic profile and application areas.

Rafael Trujillo, R&D vice president, Victor Mills Society and master perfumer at P&G and a paper co-author shared, “Scent and fragrance play a huge role in consumer purchasing behaviors. Perhaps, if we can learn more about what people prefer, and why they prefer those elements, we can create even better experiences and products that deliver superior performance.”

5 Top Fragrance Headlines of August 2024

Here are the top 5 headlines spanning from home care trends, perfumer insights and World Perfumery Congress 2024 expo hall highlights.

There has reportedly been a spike in fragrance-related content on the social media platform, which has driven interest in the segment by Gen Z users.

Top 5 Fragrance Headlines of July 2024

The top 5 fragrance headlines ranged from corporate restructuring and sales reports to interactive scent exhibits and consumer trends in home care and purchasing.

Marketers need to adapt and modify their strategies and product offerings.

5 Home Fragrance Trends in 2023

With an uncertain economy and inflation, consumer demand is expected to slow down.

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Top 5 Fragrance Articles of 2024

Check out our most popular fragrance articles from the past year.

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Top 5 Fragrance Headlines of May 2025

Check out what our readers loved most in the world of fragrance this past month.

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Top 5 Fragrance Headlines of December 2024

Learn more about the most-read articles of the past month.

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Top 5 Fragrance Headlines of March 2025

Check out our most popular fragrance articles from the past month.

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Top 5 Fragrance Headlines of June 2025

Check out what our readers connected with the most last month.

FMI's analysts predict an increased demand for unique gourmand blends, including spicy, herbal, and savory edible notes.

Global Gourmand Fragrance Market Projected to Reach $55 Billion by 2035

FMI’s analysts predict strong sales in North America and Europe, as well as emerging markets like China and the Middle East expanding their market share.

There is 74% candle ownership among Americans in the United States market, making it a leader with a robust infrastructure and a high usage incidence.

Global Candle Market Size to Reach $15.11B by 2030

The market is expected to grow at a CAGR of 6.17% from 2024 to 2030, emphasizing the growing appetite for candles in a myriad of forms.

Manufacturers are investing in novel and high-performance ingredients to meet consumer demand.

Perfume Ingredient Market Projected to Reach $11.4 Billion by 2032, Says New Market Report

Consumers are seeking premium formulations and spending more on their personal care products.

77% of respondents are comforted by the smell of home.

Survey: 51% of Americans Experience 'Scent-stalgia'

The top scents Americans enjoy are: floral, clean or sanitizing, citrus, baked goods and wood/natural scents.

The candle segment held 35.89% market share in 2019.

5 Key Global Home Fragrance Market Drivers

The market size was $22.89 billion in 2019.

Unilever scientists have developed a blend of fast-acting ingredients, which activate as soon as the cycle begins.

Unilever's Dirt Is Good Develops 15-minute Cycle Laundry Detergent Using AI

A change in consumer habits, coupled with the rise of washing machines with cycle settings as short as 15 minutes, has created a new consumer need.

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ACI Announces 2018-2019 Board of Directors

Shell Chemical GM Rutger Beelaerts has been re-elected as chair, with Procter & Gamble’s Sundar Raman serving as vice chair.

The market will grow at a CAGR of 10.5% from 2024 to 2029, according to a recent report.

Digital Scent Technology Market Projected to Reach $2B by 2029

The United States and Canada are leading the market in North America due to rising technological enhancements and the growing adoption of AI in these countries.

Organizations from across the flavor and fragrance industry have been working to secure essential status, maintain the supply chain and ensure regulatory standards are met.

Life as We Know It: Creating the New Normal in the Age of COVID-19

Where do we go from here? We gathered insights from industry organizations on everything from navigating new regulations to sparking creativity in crises.

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