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Section: Fragrance > Home Care
Morgan shared, 'With OCTAVIA MORGAN Los Angeles, my goal is to offer sophisticated, gender-inclusive scents that elevate the senses while respecting well-being and the environment.'
OCTAVIA MORGAN Los Angeles Emphasizes ‘Thoughtful Formulation, Transparency and Sensory Experience’: Q&A with CEO, Creative Director
A member of the 2023 cohort of Ulta Beauty’s MUSE Accelerator program, Octavia Morgan built her brand to include signature blends and clean ingredients.
May 1st, 2025
Zum Lab All-Purpose Cleaner Frankincense & Myrrh has a rich woody, sweet scent.
Zum Adds Two Scents to Zum Lab All-Purpose Cleaner
The cleaner will now be available in Frankincense & Myrrh and Sea Salt.
Feb 11th, 2022
Molecule of the Month: 5-Isopropyl-2-methylphenol
Organoleptic profile and application areas.
Sep 17th, 2009
The newest scent is Cypress & Sea Sage. Photo: Zoflora.
Zoflora Adds to its Fragranced Disinfectant
The newest scent is Cypress & Sea Sage.
Jun 30th, 2021
The Zap Odor Control Platform includes four ingredients that target specific malodors.
Givaudan Introduces Reimagined Zap Odor Control Platform
The Zap platform targets specific malodor problems with dedicated technologies based on regions, climate and consumer needs.
Apr 17th, 2025
Since Unilever began posting on the platform in 2023, Cleanipedia has seen traffic increase by a third, reaching a total of over 2.4 billion views globally.
Unilever's Cleanipedia Harnesses TikTok to Track Gen Z’s Spending
Since Unilever began posting on the platform in 2023, Cleanipedia has seen traffic increase by a third, reaching a total of over 2.4 billion views globally.
Oct 17th, 2024
77% of respondents are comforted by the smell of home.
Survey: 51% of Americans Experience 'Scent-stalgia'
The top scents Americans enjoy are: floral, clean or sanitizing, citrus, baked goods and wood/natural scents.
May 30th, 2023
There has reportedly been a spike in fragrance-related content on the social media platform, which has driven interest in the segment by Gen Z users.
Top 5 Fragrance Headlines of July 2024
The top 5 fragrance headlines ranged from corporate restructuring and sales reports to interactive scent exhibits and consumer trends in home care and purchasing.
Aug 1st, 2024
Marketers need to adapt and modify their strategies and product offerings.
5 Home Fragrance Trends in 2023
With an uncertain economy and inflation, consumer demand is expected to slow down.
Mar 21st, 2023
Rafael Trujillo, R&D vice president, Victor Mills Society and master perfumer at P&G and a paper co-author shared, “Scent and fragrance play a huge role in consumer purchasing behaviors. Perhaps, if we can learn more about what people prefer, and why they prefer those elements, we can create even better experiences and products that deliver superior performance.”
5 Top Fragrance Headlines of August 2024
Here are the top 5 headlines spanning from home care trends, perfumer insights and World Perfumery Congress 2024 expo hall highlights.
Aug 27th, 2024
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Top 5 Fragrance Articles of 2024
Check out our most popular fragrance articles from the past year.
Dec 31st, 2024
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Top 5 Fragrance Headlines of May 2025
Check out what our readers loved most in the world of fragrance this past month.
Jun 1st, 2025
The candle segment held 35.89% market share in 2019.
5 Key Global Home Fragrance Market Drivers
The market size was $22.89 billion in 2019.
Jul 10th, 2023
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Top 5 Fragrance Headlines of December 2024
Learn more about the most-read articles of the past month.
Jan 1st, 2025
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Top 5 Fragrance Headlines of March 2025
Check out our most popular fragrance articles from the past month.
Apr 2nd, 2025
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Top 5 Fragrance Headlines of June 2025
Check out what our readers connected with the most last month.
Jul 1st, 2025
FMI's analysts predict an increased demand for unique gourmand blends, including spicy, herbal, and savory edible notes.
Global Gourmand Fragrance Market Projected to Reach $55 Billion by 2035
FMI’s analysts predict strong sales in North America and Europe, as well as emerging markets like China and the Middle East expanding their market share.
Feb 25th, 2025
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