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Section: Fragrance > Home Care

The scent of Romance & Desire is described as combining 'the delicate allure of pink rose petals with the effervescent excitement of Champagne,' by utilizing the aroma of roses mixed with the soft citrus notes of sparkling wine.

Febreze Unveils Scent of the Year 2024 to Inspire Connection and Passion

The scent of Romance & Desire is described as combining "the delicate allure of pink rose petals with the effervescent excitement of Champagne," by utilizing the aroma of roses mixed with the soft citrus notes of sparkling wine.

The Aqua Universalis fragrance line combines sunny citron with notes of bergamot, white flowers, and musky wood.

Maison Francis Kurkdjian Restocks Aqua Universalis Laundry Detergents and Fabric Softener

Kurkdjian describes a load of laundry washed with these laundry detergents and fabric softeners as exuding "the crystalline scent of white flowers" and "softness born of freshness."

The fragrance includes notes of heirloom tomato vines, oakmoss, vetiver, lemon zest, clove and lavender.

Agraria San Francisco Announces New Fragrance in Collaboration with Monique Lhuillier

The Tomato Oakmoss collection will include reed and flower diffusers, candles and room sprays.

Dalian Talent Group Signs Three-Year Licensing Deal with Hello Kitty

The new collection will be available across Europe, the Middle East and Africa beginning in July 2025.

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Tide: The History of the Smell of Clean in North America

Throughout the years, Tide has become synonymous with the scent of clean, while evolving to meet the demands of conscious consumers.

(From right) “Helping Consumers Make Better Choices,” was moderated by Jim Jones, Household and Commercial Products Association, and featured panelists Dan Gardner, author and principal at Tactix; Susan McPherson, founder and CEO, McPherson Strategies; and Meghan Stasz, vice president, packaging and sustainability for the Grocery Manufacturers Association.

An Open Dialogue on Cleaning Up 'Clean' at CPCF 2019 Summit

Sponsored by Procter & Gamble, the Cleaning Products Cleaner Future Summit featured a day-long conference from thought leaders in home care, retail, NGOs, industry associations and media to discuss key drivers within the homecare category.

The spray is said to reduce unsavory smells by 98% in the kitchen (lasting for up to 2 hours).

MALIN+GOETZ Introduces Alcohol-free Tomato Home Spray with Odor-neutralizing Technology

The brand first struck success with this ingredient with the launch of its twice-sold-out tomato candle.

“I am incredibly grateful to have had the privilege to lead this extraordinary organization,” said Melissa Hockstad. “I am deeply proud of all that we have accomplished together, and I am continually inspired by the dedication and passion of our members, leaders, and staff.

American Cleaning Institute Announces President and CEO Melissa Hockstad Steps Down

ACI has announced that it will initiate a search to identify a new leader.

Amy

[podcast] Two Sense: Candle & Air Care Market Trends with Amy Marks-McGee

Listen to what's new, now and next in candles and air care.

DeCarlo holds a PhD in natural resources and environment from the University of Vermont and is currently a senior lecturer of sustainable supply chains and green operation at the university’s Grossman School of Business.

Regal Resins Appoints Dr. Anjanette DeCarlo as Regeneration and Sustainability Advisor

In this role, she will bring her 30 years of experience in natural resource management and sustainable development to the company’s operations.

Walter Ribeiro (53) comes from Brazil and has lived with his family in Holzminden, the headquarters of Symrise AG, for many years.

Symrise AG Appoints Walter Ribeiro to Executive Board & Jörn Andreas Exits Company

And Jean-Yves Parisot takes over as interim head of the Scent & Care segment.

The Trees of the West collection includes three scents inspired by different types of forests.

Pura Releases Trees of the West in Collaboration with Scents of Wood

The Trees of the West collection will be available on both Pura and Scents of Wood’s websites as home fragrances and wearable fine fragrances.

The new ICATS courses are written by a team of industry experts and academics with decades of experience in the aroma trades.

ICATS Adapts Learning Platform to Support Continued Aroma Trade Education: Q&A with Education Officer

The revamped website includes interactive tools, such as discussion boards and downloadable resources, to enhance the student experience.

Manufacturers are investing in novel and high-performance ingredients to meet consumer demand.

Perfume Ingredient Market Projected to Reach $11.4 Billion by 2032, Says New Market Report

Consumers are seeking premium formulations and spending more on their personal care products.

wine21

A Fragrant Feast: "An Evening of Pairings" with the American Society of Perfumers

This year's "An Evening of Pairings" featured a variety of unique flavor and scent combinations using food, wine and fragrance.

ACI reached its goal of collectively reaching 500,000 impressions, doubling last year’s target numbers with posts across Facebook, Instagram, TikTok, LinkedIn, and X.

American Cleaning Institute's 2024 Our Future is Clean Social Media Challenge Doubles Last Year's Impressions

IFF is highlighted for winning the #OurFutureIsClean social media challenge, as the member company with the most engagement.

Morgan shared, 'With OCTAVIA MORGAN Los Angeles, my goal is to offer sophisticated, gender-inclusive scents that elevate the senses while respecting well-being and the environment.'

OCTAVIA MORGAN Los Angeles Emphasizes ‘Thoughtful Formulation, Transparency and Sensory Experience’: Q&A with CEO, Creative Director

A member of the 2023 cohort of Ulta Beauty’s MUSE Accelerator program, Octavia Morgan built her brand to include signature blends and clean ingredients.

Lead

Belle Aire Creations introduces Patented Hydra Technology: a water-based innovation shaping the future of fragrance

Sustainable, alcohol-free, fragrance formulation with staying power? Discover how with Belle Aire Creations’ groundbreaking Patented Hydra Technology.

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