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Section: Fragrance > Home Care

Consumers want to know what is in cleaning products and how they work to instill more confidence in their effectiveness.

Cleaning Product Ingredient Transparency Remains Paramount to Industry and Consumers

Discover current industry initiatives and efforts to achieve policies and regulations that support a person’s right to know and understand meaningful information about the fragrance ingredients in their products.

The collection includes three vision boards, each inspired by its own product in Air Wick’s lineup.

Air Wick Reveals Vision Board Collection with Lindsay Hubbard

Hubbard created a collection of vision boards for everyday hosting occasions.

Pictured from left to right: Chris Diienno, Vince Kuczinski and Tony Riechert

Tony Riechert and Chris Diienno Honored at the World Perfumery Congress

The American Society of Perfumers presented master perfumer Tony Riechert with the Lifetime Achievement Award and perfumer Chris Diienno with the William Lambert Service Award.

SuperBloom is described as a unique fragrance collection providing an intense and long-lasting fragrance experience.

Symrise Launches Fragrance Technologies SuperBloom & SymAqua

The technologies will be displayed at Detex 2024 from May 20-22, 2024, in Amman, Jordan.

The Spanish Leather scent starts with the freshness of cardamom and blue eucalyptus. The heart of the fragrance is built around orris butter and suede, while the base is a warm blend of amber, leather, cedarwood and tonka.

Sabine De Tscharner's Inspiration Behind Laundry Sauce's Spanish Leather Scent

From her deep connection with leather notes to the unique challenges of creating long-lasting scents for laundry, De Tscharner shares how the industry is evolving toward luxury fragrance experiences.

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Soap Steps into the Sustainable Era

A classic category is revived in the age of sustainability.

ScentMatch Expands into Select Walmart Stores Across US

The retail launch includes 18 fragrances total, including nine in-store exclusive scents.

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SIMPPAR XIV: Scent, Place and the Story of Perfumery

Hosted by the French Society of Perfumers, the 14th SIMPPAR took place on June 5-6, 2019 in Paris featuring new and staple perfumery raw materials and the event's largest number of attendees and exhibitors to date.

The three new fragrances will be available in cartridges sized for both of ScentAir’s smart home diffusers.

ScentAir Introduces Three New Sustainable Fragrances

The Sustainable Fragrances line uses exclusively essential oils and sustainably sourced, naturally derived and upcycled ingredients.

Skylar's line of hand sanitizer.

Skylar Unveils Soothing Hand Sanitizer Line

The hand sanitizer line is being released in three different scents.

The collection includes two Dark Side and two Light Side soaps. Photo: Dr. Squatch.

Dr. Squatch x Star Wars Launch Soap Collab

The collaboration includes four soaps inside a collectors box.

The fragrances available were crafted to create a real-to-life experience in the home.

ScentWorx By Slatkin + Co. Available at Walmart

The lifestyle fragrance brand known for iconic, true-to-life scents is officially available at Walmart stores nationwide with offerings of candles and personal care items.

According to a Statista report, the worldwide personal care segment is projected to reach sales of nearly $167 billion in 2020 and $221 billion by 2024.

The Smell of Self-Care

Exploring the scents that help us unwind, from luxurious bath products and sensational skin care to unforgettable home fragrances and set-and-forget subscription services that deliver serenity to the doorstep.

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Suds Up: Fragrance for Soaps

Discovering the secrets of scented soaps at World Perfumery Congress.

According to Fortune Business Insights, the global pet care market was valued at $235.32 billion in 2022 and is projected to grow from $246.66 billion in 2023 to $368.88 billion by 2030.

Cosmo International Fragrances Extends ScentSilent Natural Tech to Pet Malodors

The artificial intelligence platform is designed to help transform perfume formulations by eliminating odors as well as obtaining an advanced formula that is said to perform effectively in terms of long-lasting fragrances and sensory performances.

Scent-Sational: Eco-friendly Homecare Introductions Boom

Household products making claims relating to environmental sustainability and ethical practices increased nearly 700% globally between 2006 and 2008.

“This is about giving people the chance to connect with scent in a way that’s very intentional, immersive and totally personalized,” said Evin Ellis, director of global marketing and e-commerce.

ScentAir Launches Build-Your-Own Sample Pack for Consumer eCommerce Line

Customers can now sample up to six fragrances from the brand’s collection of over 80 scents.

The platform’s data states that 79% of users say that air care products contribute to a greater sense of well-being at home.

Scentmate by dsm-firmenich Outlines Three Olfactive Trends Shaping Air Care This Summer

Consumers are spending more time at home focusing on self-care and mood enhancing rituals, thus seeking air care products as a tool for relaxation.

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