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Section: Fragrance > Fine Fragrance

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Ethyl 2,4-Decadienoate – A Classic Material with a Modern Twist from Bedoukian

Ethyl 2,4-Decadienoate is a well-known material throughout the industry for its enticing green, authentic Bartlett pear profile, but did you know there is so much more to it than just that?

Just as the company did with flavor before it with its Generative AI Flavor Formulator, the new fragrance variant is claimed to offer a speedy alternative to conventional R&D/product development, which is founded on iterative processes.

PerfumeGPT? NotCo's Generative AI Fragrance Formulator Wants to Disrupt Scent

The Generative AI Fragrance Formulator is capable of creating "unique scents that consumers have never encountered before," NotCo claims.

Bordas master perfumer and creator of Peach Fuzz, Lucas Garcia shared, 'The sense of smell is a direct gateway to emotions, a nearly physical response that awakens sensitivity and connection.'

Bordas Debuts Peach Fuzz Fragrance Inspired by Pantone's 2024 Color of the Year

The Peach Fuzz fragrance was created by Bordas master perfumer Lucas Garcia.

'Ôrəbella Bella Khair Hadid Nightcap campaign shot. Photographer Elizaveta Porodina for 'Ôrəbella.

Bella Hadid Debuts 'Ôrəbella Nightcap Vanilla Scent Boasting Unique Shake-to-Activate Formula

The shake-to-activate fragrance is said to be formulated with the brand's bi-phase formula that infuses the skin.

Chairman and CEO Jean Madar attributed the decrease in sales to the timing of product launches and supply chain disruptions.

Interparfums Sees Dip in US Sales Amid "Momentary Softness," According to Financial Report

Total Q2 sales decreased by 2% compared to the same period last year, and US sales decreased by 20%.

Coty

Coty Inc. x LanzaTech Talk Fragrance Tech in WPC On-Demand Interview

This session digs into the partnership between Coty x LanzaTech and what carbon-captured ethanol technology means for the future of sustainable fragrance.

Geraldine Nicolai started her career in Givaudan 37 years ago.

Givaudan Fragrance & Beauty Taps Geraldine Nicolai as Global Head of Fine Fragrances Development

Nicolai will take on this position in addition to her current role as Creative Center director of Fine Fragrances North America.

When it comes to buying perfumes, consumers are looking for products that address self-expression—driven by Gen Zers, fragrances serve to express every nuance of individuality.

6 Fine Fragrance Trends for Fall 2024 According to Scentmate by dsm-firmenich

Scentmate has framed the evolution of trends for this autumn and winter in four major sensory concepts: the elevation of clean scents, premium fruits, floral extreme, and back to the roots, which translate into six olfactory trends.

Caption: (L to R): This two-part series features Berje's Michelle Bruckmann as well as Quintis' Pierre Bénard.

Perfumers Take the Stage at WPC 2022 to Discuss Formulating with Woods

This two-part series features Berje's Michelle Bruckmann as well as Quintis' Pierre Bénard.

Takasago senior perfumer Catherine Selig.

Takasago Senior Perfumer Shares Inspiration Behind Oscar de la Renta Fragrance Launches

Perfumer & Flavorist+ connected with Catherine Selig to discuss the inspiration behind the two scents as well of the formulation process and themes tied to each creation.

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CBD Compliance: What Beauty Brands Need to Know. Download your FREE guide

Analysts estimate the revenue generated by CBD skin care products in North America to be around $645 million and expects the market to expand at a staggering 33% annually through 2027. However, regulation on CBD is coming. What should brands do? Here's what you need to know to make that call.

The best part of Clement Gavarry's job? 'The fast pace, I like the fact that there is so much to do that I never get bored.'

Principal Perfumer Clement Gavarry Shares How to Adapt to Evolving Job Demands

Readers also gain insight into Gavarry's project wins, advice for those entering the perfumery field and more.

Scentbirf

Scentbird Rebrand and Customer Insight Highlighted in Exclusive WPC On-Demand Interview

CEO and co-founder Mariya Nurislamova connects to talk about rebrand details and what the fragrance customer is looking for.

The new fragrance includes notes of chocolate, vanilla and cardamom.

Salt & Straw Collaborates with Imaginary Authors to Launch Dipped in Chocolate Perfume

This is the second collaboration between the two Portland-based brands.

Linda Song

Givaudan Senior Perfumer Linda Song Talks New Industry Players, Job Demands & Advice for Newcomers

Song shares, "I particularly enjoy the breadth of working from alcohol to various bases because the ideation, the process, and the materials are different."

Paul Houlsby shares, 'I have been deeply immersed in the world of perfumes, a journey that began with a passion for luxury and has evolved into a mission for sustainability and innovation.'

Fragrance Industry Veteran Paul Houlsby Launches The Perfume Movement, an AI-Driven Luxury Brand

In collaboration with dsm-firmenich, the TPM system is designed to offer a completely olfactory identity for each customer.

Fabrizio Cardinali, Etro’s CEO, added, “This partnership with Coty marks another invigorating chapter for Etro as we continue to bolster the evolution of our beauty portfolio. The collaboration will enable us to leverage synergies between our companies while taking advantage of Coty’s expertise and industry leading capabilities. We are looking forward to working with the Coty team to explore ways of developing our beauty presence in a way which is authentic to Etro, further strengthening our ability to meet the dynamic, and ever-evolving demands of our consumer across different markets.”

Coty Announces Agreement With Etro to Produce & Distribute Fragrance Lines & Home Scent Collections

Coty and Etro will work together to explore new categories and innovations to grow the brand’s beauty portfolio.

Developed by Robertet perfumer, Jerome Epinette, the collection features four expressive, long lasting fragrances.

Noyz is First Fragrance Brand to Debut at Ulta Beauty Through Sparked Program

Noyz meets all five pillars of Conscious Beauty at Ulta Beauty, including clean ingredients, sustainable packaging, vegan, cruelty-free and give back.

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