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Section: Fragrance > Fine Fragrance
Fine Fragrance
Bvlgari Parfums Launches Omnia Pink Sapphire
At a special event on April 6, 2018, Bvlgari Parfums celebrated the launch of its latest fragrance, which was created by master perfumer Alberto Morillas.
Fragrance
The Nue Co. Launches Functional Fragrance
According to The Nue Co., Functional Fragrance was developed using data insight and research between cognitive function and the olfactory system.
Fine Fragrance
The Designer Image—lnternationai Fragrance Style
It has been my attempt to share some of the joy and excitement we feel at Avon in creating new fragrances. I would like to thank all the perfumers for the willing and highly creative cooperation we have always encountered in creating together dynamic new fragrances for the entire world.
Trends
Perfumery’s Limits: Where is Niche Headed?
Most assume that the niche trajectory can keep moving at its current pace but what if niche in its current form is the apex of the movement?
Regulatory & Research
The Case for Fragrance Family Loyalty
Fine fragrance marketing initiatives and sales training continue to ignore the fundamental tie that binds people to their perfume—the olfactory experience of wearing a favorite scent. The fragrance industry continues to dance around the edges of olfactory marketing, but hasn’t gotten religion, investing only half-heartedly in promotional programs based on fragrance families.
Ambient Scent
Travelling East With Singapore Memories' Latest
Inspired by Singapore landmarks, the collection of room serums includes 20 scents, ranging from floral to woody fragrances.
Fine Fragrance
Coty Launches Holiday Omnichannel Gifting Experience
The immersive event utilizes KOL engagement to drive attendance to the in-person event.
Fine Fragrance
The Harmonist Launches Royal Earth Parfum
P&F+
attended a virtual event hosted by The Harmonist to celebrate the fragrance house’s newest scent launch.
Fine Fragrance
Forvr Mood Launching Fine Fragrance Collection
The range of scents is said to suit every mood and occasion.
August
Hangzhou Grascent Co., Ltd.'s alpha-Damascone
Fine Fragrance
Bustle’s Top Fragrances Launching in 2022
Some anticipated fragrances in 2022 include Gucci Flora Gorgeous Gardenia and the relaunch of Fenty Eau de Parfum.
Fine Fragrance
Good Kind Pure Debuts Fragrance Line
The brand’s three debut fragrances include woody, floral and amber notes.
Fragrance
GUESS Launches GUESS ICONIC for Men
The new men's fragrance is the counterpart to the popular GUESS ICONIC for Women eau de parfum.
Fragrance
L’OBJET Introduces Blindfold Eau de Parfum
The unisex fragrance was developed in collaboration with master perfumer Yann Vasnier.
Fine Fragrance
CPL Fragrance Developer Leads Workshop at IED
CPL Aromas fine fragrance developer Aitana López de Carrión led an olfactory training workshop at the European Institute of Design (IED), where she led students through the process of translating a brand identity into a fragrance.
Fine Fragrance
Louis Vuitton Debuts Spell on You Fragrance
Louis Vuitton's latest fragrance features notes of iris, rose, jasmine and acacia.
Fragrance
In Fine Fragrance, Amazon Shows “Low Competitiveness”
Minderest used its retail price monitoring software to compare 569 perfumes in Amazon and Google Shopping, obtaining the cheapest price from each vendor. Using the lowest price, Mindrest calculated the percentage difference with respect to each of the online stores compared.
Fine Fragrance
wiSDom Fragrances Releases Custom Layered Scents
The fragrances are titled by numerics instead of names to avoid bias.
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