GUESS Launches GUESS ICONIC for Men

GUESS ICONIC includes fragrance notes of Sichuan pepper, black pepper and geranium.
GUESS ICONIC includes fragrance notes of Sichuan pepper, black pepper and geranium.
Courtesy of GUESS

Fashion brand GUESS announced the launch of GUESS ICONIC for Men, the new counterpart to GUESS ICONIC for Women. The launch includes a campaign featuring model Matteo Bocelli. 

“For us, the fragrance really encapsulates the feeling of freedom, attraction and confidence,” said perfumers Claude Dir and Gino Percontino of MANE. “We wanted the wearer to feel empowered to be bold and daring.”

GUESS ICONIC for Men is available in 100mL, 50mL and 30mL sizes and can be purchased exclusively in GUESS stores and on the brand’s website. 

Fragrance Highlights

Top Notes: Sichuan pepper, black pepper, mandarin

Heart Notes: Mate absolute, sage absolute, geranium

Base Notes: Labdanum absolute, suede accord

Fragrance Family: Woody and earthy

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