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Givaudan Brings Neuroscience Into Fragrance Design With HarmoniScentz

New technology uses biometric data, psychological research and AI to help perfumers create fragrances designed to mitigate acute stress.

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Can Sensory Neuroscience Rewire Cosmetic Product Development

The company’s research is claimed to reveal that sensory experiences can have deeper and more lasting neurological effects than previously understood.

Vyrao Introduces Genderless Fragrance Mamajuju with Neuroscience-backed Emotional Benefits

The brand collaborated with IFF's proprietary Science of Wellness program to determine which ingredients have the greatest impact on the brain's perceptions of scent.

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Vyrao’s Ever 11 Puts Neuroscience at the Heart of a Confidence-Driven Fragrance

ChériScentz was developed to meet consumer demands for scents that reflect authenticity, inclusivity and emotional connection.

Givaudan Introduces ChériScentz Fragrance Technology

ChériScentz will join the company’s existing line of neuroscience technology innovations.

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Givaudan Puts You to Sleep With DreamScentz

A recent patent-pending technology by Givaudan is looking to improve quality of sleep through the power of scent.

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As Beauty Becomes the Focus, Unilever Invests in AI-Powered Fragrance Innovation in India

The company is actively reshaping its portfolio and has outlined plans to separate its food and beverage businesses, positioning itself as a focused beauty and wellness player.

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From Notes to Neurostates: Cosmo Ingernational Fragrances Unveils “The Mood Lab” at WPC 2026

Cosmo’s approach reflects a structural change in perfumery: ingredients are no longer only aesthetic building blocks, but data-informed emotional actuators.

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Top 5 Fragrance Headlines of November 2025

Find out which articles in the fragrance space captured our readers' attention.

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Top 5 Fragrance Articles of January 2026

Find out which fragrance headlines caught our readers' eye.

Mane's Aquafine is a fluid, transparent, biodegradable and highly fragrancing solution available for various categories of products from fine fragrance to fabric care.

5 Fragrance Innovation & Technology Debuts from Mane

Each technology is designed to overcome a challenge or demand within the fragrance/cosmetics realm.

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Top 5 Fragrance Articles of 2024

Check out our most popular fragrance articles from the past year.

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Barcelona Perfumery Congress 2025 Celebrates Record-Breaking Edition, Marking Milestone in International Growth

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dsm-firmenich Announces Launch of Fragrance Innovation, emotiOn social connection

The company and its collaborators created a behavioral testing methodology to measure human reactions in the context of social interactions.

Under the new research project, the Estée Lauder Companies seeks to decode the neurological connections between fragrance and emotion to drive fragrance product development, packaging innovation, the development of consumer experiences and marketing claims, and more.

The Estée Lauder Companies' New Research Project to Decode the Scent-Emotion Connection

The Estée Lauder Companies seeks to decode the neurological connections between fragrance and emotion to drive fragrance product development, packaging innovation, the development of consumer experiences and marketing claims, and more.

Community gathering on social media through livestreaming and the metaverse, improvement of communication with customers, and even involving them in product development, this will surely consolidate and push e-commerce opportunities even further in the coming years.

Euromonitor Investigates Digital Engagement in Fragrances

Discover the latest insights informing the future of fragrance formulation and consumerism.

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IFF Details Data-Backed Scent Platforms at in-cosmetics Global 2026

The company is positioning scent as a tool to influence a broader range of emotional states beyond traditional cues like relaxation, including comfort, reassurance and optimism.

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Can Fragrance Help Cure the Loneliness Epidemic? Givaudan Innovates to Boost Belonging.

Scent can communicate presence, attentiveness and openness at a time when consumers are experiencing what the company describes as a “pandemic of loneliness.”