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Ambient Scent
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Section: Fragrance > Ambient Scent
Fragrance
Fragrance Diffuser Brand Below 60° Expands on Amazon
The brand is planning to expand its premium natural room fragrance options with additional scents this year.
Fragrance
Slatkin + Co. Launches Spring Collection with Elton John
The second collaboration comes off the success of the pair's holiday candle collection, which sold out in minutes.
Ambient Scent
Teen Entrepreneur Introduces Jete for Joy Candle Co.
All candles are vegan and free of toxins, as well as hand poured.
Ambient Scent
IFF Appoints Azelis Fragrance Distributor for Western Europe
The agreement covers supply of fragrances for cleaners, detergents, fabric care, air care, personal wash, beauty care and fine fragrances.
Ambient Scent
Glasshouse Launches Flower Show Candle Exclusively at Bloomingdale’s
Flower Show features a floral fragrance with fruity and floral notes and base notes of almond blossom.
Ambient Scent
Mrs. Meyer's Launches Limited-Edition Pumpkin Spice Cleaning Products
The spiced pumpkin cleaning products are available exclusively from Grove Collaborative.
Ambient Scent
ScentMatch Expands into Select Walmart Stores Across US
The retail launch includes 18 fragrances total, including nine in-store exclusive scents.
Regulatory & Research
Patent Pick: Are Your Fragrance Emissions in Order?
Volkswagen is getting its emissions act in order. On that "note," it's time the fragrance industry does the same. According to this patent, there's a better way for emanation devices to release air freshener, insect repellent, sanitizers and more to our surroundings.
Ambient Scent
Inside Fragrance: Evolution of an Air Care Giant
P&F
's January issue takes a look at the evolution of Procter & Gamble's Febreze brand (page 18). Here,
GCI magazine
explores how Hettich has made the brand a huge success and what is in store next
Ambient Scent
B Fragranced Expands to House of B Fragranced
The fragrance brand has expanded from perfumes to candles and diffusers.
Trends
Editor's Note: Snacks and Air Care: Dynamic Growth
This issue, we’re exploring two booming categories in flavor and fragrance: snacks and air care. With wellness at its core, we’re seeing exciting new trends that are shaping innovation through sustainability, personalization and attention to sensory experiences.
Ambient Scent
Evolving Home Care Market Trends According to Aera
During a one-on-one interview, Sandra Barvaux to shared insight into the brand's evolution, collaborations, current exciting trends in home care and more.
Ambient Scent
Olfactory Art Keller Debuts Scent Exhibit for Dogs
“Your Dog Knows” by M Dougherty explores cross-species sensory experiences with fragrances designed to be safe for dogs and humans.
Ingredients
Do Your Ingredients Meet the EPA's Safer Choice List?
The EPA has introduced a "Safer Choice" label that highlights products with ingredients it considers to be "safer" based on human health and environmental criteria.
Ambient Scent
Maison Margiela Extends Introduces Matcha Meditation to Replica Line
The Matcha Meditation candle offers scent notes of matcha tea accord, white chocolate and orange blossom.
Ingredients
Elevate Your Creations with Techvina's Vietnamese Organic Cassia Oil
Elevate your culinary and fragrance creations with organic cassia oil. With a legacy of excellence and sustainable practices, Techvina offers premium USDA, Canada, and Europe certified organic cassia oil and its natural isolates to enhance your flavors.
Ambient Scent
WoodWick's Evergreen Candle Smells Like a Christmas Tree
The candle also crackles as it burns, giving a fireplace feel to the home.
Event Coverage
ScentWorld 2008 Report: Optimizing Consumer Experience through Fragrance
Exploring the role of fragrance in marketing and brandingFragrances created for brands’ retail and other environments don’t have to be the olfactive equivalent of Muzak. Rather than blanket a space with a generic scent, perfumers, fragrance house experts and brand specialists are partnering to create innovative signature scents that transmit cues about brand personality, identity and position within the competitive landscape. In an age in which consumers are constantly bombarded with brand messages, scent presents an underutilized avenue for cutting through the noise. At the recent ScentWorld conference in New York sponsored by the Scent Marketing Institute, a range of speakers—including perfumers, manufacturers, sensory scientists and branding experts—discussed scent’s role in branding and marketing. “We are responding to the explosive growth of scent marketing across a wide range of industries,” says the Institute’s founder Harald Vogt.
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