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Section: Fragrance > Ambient Scent
Ambient Scent
Olfactory Art Exhibit Debuts at Museo del Pardo
The exhibit combines The Sense of Smell by Jan Brueghel and Peter Paul Rubens with 10 fragrances created to represent different details depicted in the painting.
Ingredients
Brilliant Scents Debuts Fragrance Line and Diffusion Technology
Brilliant Scents’ CEO Eddie Betz talks tech, benefits and the company’s future.
Ambient Scent
Lafco Debuts Absolute Collection Diffusers with Six Fine Fragrances
The aromatherapy diffuser market is projected to reach $3.8 billion by the end of 2031.
Ambient Scent
Nest Fragrances Opens Flagship Store in NYC
The flagship store will feature over 215 products, including the recently released scented body care collection.
Ambient Scent
Olfactory Art Keller Debuts Scent Exhibit for Dogs
“Your Dog Knows” by M Dougherty explores cross-species sensory experiences with fragrances designed to be safe for dogs and humans.
Ambient Scent
Great Jones Distillery and Harlem Candle Co. Debut Speakeasy Candle
To celebrate the Prohibition-era distillery, the candle captures the classic speakeasy scent with bourbon, vanilla, tobacco and more.
Ambient Scent
Drake Debuts Winter Candle to Better World Fragrance House Collection
The collection of fragrances is crafted in collaboration with air care perfumer, Michael Carby.
Ambient Scent
Siblings Launches Scent No.12 Candle Kit
Scent No.12 is a 10 oz. candle that holds scent notes of cannabis, mint and sage.
Ambient Scent
Ingrid Nilsen Launches The New Savant Fragrance Studio
The former youtube influencer has co-founded The New Savant to create her own line of fragrances.
Event Coverage
2012 FiFi Award Nomination Forms Now Available
Forms and additional info can be accessed at The Fragrance Foundation website.
Regulatory & Research
OPINION: The NPA Home Care Natural Standard
Overview, certification criteria and FAQs.
Fragrance
SFA NEROLI Opens New Fragrance Campus in Grasse, France
The campus covers 10,000 square meters to further invest in fragrance creation and production capabilities.
Ambient Scent
NextScent Expands Ventus Air Purification and Fragrance Line
The Ventus air purification and fragrance systems are said to be a safer alternative to candles, fragrance diffusers and plug-ins.
Trends
[Podcast] What's New in Natural With Amy Marks-McGee?
Topics covered in the latest podcast include difficulties in formulating natural snack flavors, new fragrance dispensing technology and more.
Fragrance
Dalian Talent Group Signs Three-Year Licensing Deal with Hello Kitty
The new collection will be available across Europe, the Middle East and Africa beginning in July 2025.
Home Care
Home Care Scent Trends Shifting Toward Gourmand Notes & Natural Escapism
An industry expert weighs in on evolving consumer demands, the growth of AI, and emerging technologies in the home care segment.
Ambient Scent
Burning Desire
How avant-garde candle profiles strengthen the experience economy.
Ingredients
Ethyl Dehydrocyclogeranate
The odor of ethyl dehydrocyclogeranate is described as intense and diffusive, with natural, fresh, damascone, rose and apple notes, woody aspects and longlastingness.b Ethyl dehydrocyclogeranate is a multifaceted diffusive spicy rose with apple cider and other spicy aspects.
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