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Section: Fragrance > Ambient Scent
ScentWorld 2008 Report: Optimizing Consumer Experience through Fragrance
Exploring the role of fragrance in marketing and brandingFragrances created for brands’ retail and other environments don’t have to be the olfactive equivalent of Muzak. Rather than blanket a space with a generic scent, perfumers, fragrance house experts and brand specialists are partnering to create innovative signature scents that transmit cues about brand personality, identity and position within the competitive landscape. In an age in which consumers are constantly bombarded with brand messages, scent presents an underutilized avenue for cutting through the noise. At the recent ScentWorld conference in New York sponsored by the Scent Marketing Institute, a range of speakers—including perfumers, manufacturers, sensory scientists and branding experts—discussed scent’s role in branding and marketing. “We are responding to the explosive growth of scent marketing across a wide range of industries,” says the Institute’s founder Harald Vogt.
Nov 10th, 2008
The three-day event featured a bustling expo hall with nearly 120 exhibitors showcasing unique raw materials from every corner of the globe.
Fragrance Ingredients, Equipment & Technologies Showcased at World Perfumery Congress 2024
Below is a breakdown of each booth Perfumer & Flavorist+ editor, Jacqui Mueller visited during WPC 2024 and the products showcased as well as some images of booths in action.
Aug 8th, 2024
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What's Clean in Scent at Natural Products Expo West 2019?
At the 2019 Natural Products Expo West, home, air and personal care products were among the many scented innovations featured on the event floor.
Mar 12th, 2019
@KKWfragrance/ via Facebook.com
KKW Fragrance Enters Home
The Crystal Gardenia candle is inspired by the brand’s fine fragrance of the same name.
Sep 23rd, 2019
Photo: Noure Essentials.
Noure Essentials Debuts Valentine Collection
The Valentine's Day inspired fragrance includes rose, hibiscus and musk and is available in two forms.
Feb 3rd, 2021
The tropical escapes collection from Homesick features two scents, Great Barrier Reef and Galapagos Islands.
Homesick Announces Tropical Escapes Collection
The tropical escapes collection from Homesick features two scents, Great Barrier Reef and Galapagos Islands.
Aug 5th, 2021
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Patent Pick: 'Smell-evision' Cartridge
Patent Picks are chosen by the editors from publicly available sources. Today's technology features a cartridge designed to release fragrance in conjunction with audio-visual displays.
Sep 11th, 2015
Fireside in Queenstown features a woody fragrance with top notes of clove and cinnamon, middle notes of orris and base notes of guaiac wood and tonka.
Glasshouse Launches Limited-edition Candle
Fireside in Queenstown features a woody fragrance with top notes of clove and cinnamon, middle notes of orris and base notes of guaiac wood and tonka.
Jan 6th, 2022
ECOSBreeze Room Sprays (PRNewsfoto/Earth Friendly Products)
Earth Friendly Products Sets the Mood
Earth Friendly Products has introduced a series of five room sprays based on various moods and a line of fabric and carpet odor eliminators.
Apr 9th, 2018
Photo provided by Singapore Memories
Travelling East With Singapore Memories' Latest
Inspired by Singapore landmarks, the collection of room serums includes 20 scents, ranging from floral to woody fragrances.
Jun 22nd, 2018
The program is designed to address key market challenges across fine fragrance, beauty, personal and home care.
IFF Announces China Scent Exploration Program
The new initiative leverages AI and cultural insights to create unique fragrances for Chinese consumers.
Jan 17th, 2025
This milestone represents a key step in consolidating its expertise in fragrance creation in a competitive global market.
Eurofragance Appoints Three Master Perfumers
The fragrance house has awarded the title of Master Perfumer to three of its most experienced Perfumers, reinforcing its leadership position in the industry.
Jan 16th, 2025
The Voyage de Parfumeur collection includes three fragrances.
Lalique Launches Exclusive Candle Collection
The collection draws inspiration from the Mediterranean, Morocco and India.
Mar 25th, 2025
EPA Rejects NRDC's Air Freshener Petition
The US Environmental Protection Agency (EPA) has rejected a petition submitted by the National Natural Resources Defense Counsel (NRDC) and allied groups requesting actions regarding air fresheners. The petition "claimed that some air fresheners may cause health problems because they contain phtalates," says a Fragrance Materials Association (FMA) bulletin.
Dec 31st, 2008
Unilever and Fragrance: Emotion and Function
Marcella Bartoletti on scenting personal, home and oral care brands for a changing world.
Mar 15th, 2010
The candle is designed to bring a calm state with notes of amber and clove. Photo: Le Labo.
Le Labo Launches Encens 9 Candle
The candle is designed to bring a calm state with notes of amber and clove.
May 10th, 2021
The collection includes diffusers in two sizes alongside a lineup of candles. Photo: Karl Lagerfeld's Facebook.
Karl Lagerfeld Expands to Home Fragrances
The collection includes candles and diffusers, available in seven fragrances.
May 7th, 2021
The Miami and Los Angeles collections will join the New York line. Photo: Literie Candles.
Literie Candles Expands Location-Inspired Collections
The Miami and Los Angeles collections will join the New York line.
Apr 5th, 2021
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