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Section: Fragrance > Ambient Scent

Ambient scenting, which is scenting a space to produce a more favorable experience, can benefit workers, consumers, and brands in 2021.

Commercial Ambient Scenting in a Post-pandemic World

In the new normal, ambient scents can provide consumers and workers a sense of safety, while adding value to brands in a way that only the fragrance industry can.

Through the science of aromachology, functional fragrance makes you smell good and can unlock your subconscious, making you feel calmer, happier and less stressed.

Linking Scent and Well-being Through Functional Fragrance

Looking into the new generation of alluring mood-boosting scents steeped in wellness.

Country artist Kacey Musgraves has partnered with Boy Smells to launch Slow Burn, a scented candle named after the first song on her new album.

Kacey Musgraves Enters the Scented Candle Game

Country artist Kacey Musgraves has partnered with Boy Smells to launch Slow Burn, a scented candle named after the first song on her album Golden Hour.

Photo: Kar Kologne.

Kar Kologne to Offer Customizable Car Scent

The product uses any perfume for a personalized car fragrance.

Photo: Victorian Candle Co.

Victorian Candle Co. Announces First 2021 Scent

This fragrance is identical to a sweet lemon sherbet.

The Canopy X The Sill Aroma Kit comes with three fragrances. Photo: Canopy.

Canopy x The Sill Launch Aroma Kit

The kit's oils are vegan and cruelty-free with three available scents.

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An Air Sculptor in His Own Words

Perfumer Christophe Laudamiel discusses his recent “air sculptures,” special raw materials, the creative process and collaborative relationships. In the secretive, under-the-radar profession of perfumery, IFF’s Christophe Laudamiel stands out. This high-profile perfumer has undertaken a number of attention-grabbing projects and speaking engagements, a break from the stereotypical “invisible” nose.

ZEYA’s fragrances are cruelty-free and formulated without phthalates or parabens.

ZEYA Introduces Portable Diffuser, Four New Scents

The compact, battery-powered diffuser uses a proprietary fan system, and the collection includes four new functional scents.

Pura x James Harden fragrance launch.

James Harden Debuts Line of Pura Signature Fragrances

Harden, Pura's creative director, is launching two scents through his new signature line.

Jones pulled from her Jamaican hometown as an inspiration for the candle scent.

Boy Smells Collabs with Grace Jones on Candle

Jones pulled from her Jamaican hometown as an inspiration for the candle scent.

Glasshouse Flower Show features a floral fragrance with fruity and floral notes and base notes of almond blossom.

Glasshouse Launches Flower Show Candle Exclusively at Bloomingdale’s

Flower Show features a floral fragrance with fruity and floral notes and base notes of almond blossom.

Yankee Candle Inspire is an energizing citrus, greens and sea breeze fragrance made from lemon and orange essential oils.

Yankee Announces Inspire as Scent of the Year

Inspire is an energizing citrus, greens and sea breeze fragrance made from lemon and orange essential oils.

The collaboration includes two Homesick candles—Date Night and Love Letter—and two Sugarfina gummy candies: Champagne Gummy Bears and Sugar Lips Gummies.

Homesick Collabs with Sugarfina on Valentine’s Day Bundle

The collaboration includes two Homesick candles and two Sugarfina gummy candies.

The line is intended to naturally eliminate animal waste odors, reduce moisture and extend bedding life, while also improving pest control.

Scent Away Products Launches Barnyard Animal Deodorizers

The line is intended to naturally eliminate animal waste odors, reduce moisture and extend bedding life, while also improving pest control.

Scentsy has launched Lady and the Tramp and The Little Mermaid inspired fragrances. Photo: Scentsy.

Scentsy Adds to its Disney Fragrance Collection

Scentsy has launched Lady and the Tramp and The Little Mermaid inspired fragrances.

Photo: Bath & Body Works.

Bath & Body Works Launches Springtime Candle Lineup

From a bouquet of sweet flowers to a whipped coffee, Bath & Body Works has released four new candle fragrances.

CPL Aromas Opens New Site in Dubai

Located in Dubai’s Jebel Ali Free Zone, the new site houses a full service perfumery, applications laboratory and a warehouse to stock fragrances.

Givaudan, has launched VivaScentz, an exclusive, new technology that aims to help consumers achieve a holistic sense of well-being through fragrance.

Givaudan Launches VivaScentz For Well-Being

Givaudan, has launched VivaScentz, an exclusive, new technology that aims to help consumers achieve a holistic sense of well-being through fragrance.

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