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Type: News
Section: Fragrance > Ambient Scent
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Top 5 Fragrance Headlines of May 2025
Check out what our readers loved most in the world of fragrance this past month.
Jun 1st, 2025
Ramirez joined Buff City Soap in March 2022 and has been instrumental in leading the continued growth of the brand through his role as President & CFO
Buff City Soap Appoints Enrique Ramirez as Chief Executive Officer
Buff City Soap produces handmade personal care and laundry products with plant-based ingredients.
May 30th, 2025
ChériScentz was developed to meet consumer demands for scents that reflect authenticity, inclusivity and emotional connection.
Givaudan Introduces ChériScentz Fragrance Technology
ChériScentz will join the company’s existing line of neuroscience technology innovations.
May 27th, 2025
“With WELLMOTION, we are entering a new era where we design fragrances that evoke emotions with intention and precision,” said Caroline Dubourg, director of R&I, consumer goods.
MANE Introduces WELLMOTION Platform
The platform measures emotions in real time through physiological testing.
May 21st, 2025
“Rich with cultural and emotional associations of every kind, fragrances have the power to transport you to a different time and place — just like a good book,” Aftel said in a press release.
Aftelier Perfumes Biblioscents Bookmarks Set
The Biblioscents boxed set includes four fragrances: vetiver, geranium, frankincense and ginger.
May 16th, 2025
“These awards are so special to the whole of the fragrance industry and for me,” said Linda Key Jackson, chief executive officer.
The Fragrance Foundation UK Awards 2025 Winners Announced
Winners awarded in 16 categories across fragrance industry.
May 13th, 2025
Madame X includes fragrance notes of apricot, bergamot, saffron and sandalwood.
Pura Launches Madame X Fragrance in Collaboration with The Met
The fragrance is inspired by John Singer Sargent’s 1883-84 oil painting.
May 8th, 2025
Each single pack of wax melts features 12 melts with over 36 hours of fragrance time.
ScentMatch Launches Home Fragrance Brand at Walmart
The collection features nine scents, inspired by designer fragrances, in flame-free wax melts.
May 1st, 2025
The Fragrance Foundation announced the finalists for the 2025 Fragrance Foundation Awards, as well as the winners of five categories.
The Fragrance Foundation Announces Finalists, Winners of 2025 Awards
The winners will be announced at a ceremony on June 6, 2025.
May 1st, 2025
The collection includes three vision boards, each inspired by its own product in Air Wick’s lineup.
Air Wick Reveals Vision Board Collection with Lindsay Hubbard
Hubbard created a collection of vision boards for everyday hosting occasions.
Apr 30th, 2025
The starter kit from Below 60 includes a plug-in diffuser and three oils.
Hilary Duff’s Home Fragrance Brand To Join QVC
Founded in 2021, Below 60 creates cruelty-free home fragrances, including fragrance diffusers and candles.
Apr 25th, 2025
Dossier was founded with the intention of making premium fragrances and the world of French perfumery more accessible.
Dossier Announces Retail Expansion into CVS Pharmacy Stores
The brand will begin its expansion with eight best-selling fragrances.
Apr 24th, 2025
The three new fragrances will be available in cartridges sized for both of ScentAir’s smart home diffusers.
ScentAir Introduces Three New Sustainable Fragrances
The Sustainable Fragrances line uses exclusively essential oils and sustainably sourced, naturally derived and upcycled ingredients.
Apr 23rd, 2025
ZEYA’s fragrances are cruelty-free and formulated without phthalates or parabens.
ZEYA Introduces Portable Diffuser, Four New Scents
The compact, battery-powered diffuser uses a proprietary fan system, and the collection includes four new functional scents.
Apr 23rd, 2025
The collection includes candles and reed diffusers in nine spring-inspired scents.
Slatkin + Co. Launches Spring Collection with Elton John
The second collaboration comes off the success of the pair's holiday candle collection, which sold out in minutes.
Apr 21st, 2025
The company hopes that this facility will cater to the region’s unique consumer demands and allow accelerated speed to market.
IFF Opens Dubai Creative Center with Perfumery Art Studio
The Dubai Creative Center will feature a perfumery art studio for co-creation with customers.
Apr 18th, 2025
The Zap Odor Control Platform includes four ingredients that target specific malodors.
Givaudan Introduces Reimagined Zap Odor Control Platform
The Zap platform targets specific malodor problems with dedicated technologies based on regions, climate and consumer needs.
Apr 17th, 2025
The Fragrance Foundation UK Awards were first established in 1992 to recognize excellence in the fragrance industry.
The Fragrance Foundation UK Announces 2025 Awards Finalists
The winners will be announced at an award ceremony on May 8, 2025.
Apr 16th, 2025
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