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14 Results
Type: Article
Section: Fragrance > Ambient Scent
Ambient Scent
Pantone Announces Scent Collab with Pura to Debut 2025 Color of The Year, Mocha Mousse
P&F+ connects with chief fragrance officer Mara Dumski to discuss the partnership and the inspiration behind the scent's formulation.
Ingredients
Iberchem SAU 2024 Leaders & Newsmakers
Iberchem shares 3 company highlights from 2023, influencers for innovation in 2024 and beyond as well as company goals.
Ambient Scent
A Fresh Start: RTD & Air Care in 2018
Both booming segments, air care and RTD beverages are a source of constant innovation and creativity from the F&F industry – where the sky (whether scented or not) is the limit.
Event Coverage
ScentWorld 2008 Report: Optimizing Consumer Experience through Fragrance
Exploring the role of fragrance in marketing and brandingFragrances created for brands’ retail and other environments don’t have to be the olfactive equivalent of Muzak. Rather than blanket a space with a generic scent, perfumers, fragrance house experts and brand specialists are partnering to create innovative signature scents that transmit cues about brand personality, identity and position within the competitive landscape. In an age in which consumers are constantly bombarded with brand messages, scent presents an underutilized avenue for cutting through the noise. At the recent ScentWorld conference in New York sponsored by the Scent Marketing Institute, a range of speakers—including perfumers, manufacturers, sensory scientists and branding experts—discussed scent’s role in branding and marketing. “We are responding to the explosive growth of scent marketing across a wide range of industries,” says the Institute’s founder Harald Vogt.
Ingredients
Unique Natural Product: FEMA 3565, D-Dihydrocarvone
Indulge in this unique natural ingredient that is sure to provide a pleasant herbal, minty and floral nuance to your creations. Offered by Sigma-Aldrich, this ingredient is also certified Food Grade, Kosher, Halal and follows the IFRA guidelines.
Ingredients
Ethyl Dehydrocyclogeranate
The odor of ethyl dehydrocyclogeranate is described as intense and diffusive, with natural, fresh, damascone, rose and apple notes, woody aspects and longlastingness.b Ethyl dehydrocyclogeranate is a multifaceted diffusive spicy rose with apple cider and other spicy aspects.
Ambient Scent
Burning Desire
How avant-garde candle profiles strengthen the experience economy.
Home Care
Keeping Laundry Detergent Fresh
As consumers become more sophisticated with their fragrance choices in home care, air care, candles and car care among others, fragrances are beginning to emerge as a popular feature in laundry detergent products as well.
Ingredients
The Role of Fragrance in Product Development
The goal of my presentation is to provide the perfume industry with our view of fragrance as a key material in cleaning products. Fully realizing that most perfumers see fragrances with artistry and passion, I must confess that I am treating perfume as simply a raw material used to create another product.
Trends
Editor's Note: Snacks and Air Care: Dynamic Growth
This issue, we’re exploring two booming categories in flavor and fragrance: snacks and air care. With wellness at its core, we’re seeing exciting new trends that are shaping innovation through sustainability, personalization and attention to sensory experiences.
Ambient Scent
New-Age Ambience: The Topics Spearheading Ambient Scent Development
Journalist Eddie Bulliqi spoke to Sozio marketing manager, Kristyne Chaparro, to further discuss the thoroughly modern trends driving the air care market.
Ambient Scent
Sniffing Out the Future: Airzai’s Smart Tech is Disrupting the Fragrance Game
Co-founder and CEO Muneeb Mushtaq explains the research behind his company’s mood-enhancing scents, and where he sees technology leading the wellness and fragrance industries.
Fine Fragrance
Givaudan Senior Perfumer Linda Song Talks New Industry Players, Job Demands & Advice for Newcomers
Song shares, "I particularly enjoy the breadth of working from alcohol to various bases because the ideation, the process, and the materials are different."
Fine Fragrance
OCTAVIA MORGAN Los Angeles Emphasizes ‘Thoughtful Formulation, Transparency and Sensory Experience’: Q&A with CEO, Creative Director
A member of the 2023 cohort of Ulta Beauty’s MUSE Accelerator program, Octavia Morgan built her brand to include signature blends and clean ingredients.
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