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Section: Flavor > Trends

There is a diverse consumer preference on the ideal level of sweetness. Photo: Symrise.

Symrise Releases Consumer Sweetness Preference Study

There is a diverse consumer preference on the ideal level of sweetness.

Social media can inspire people to try new tastes, and in 2023, this trend is expected to grow.

FlavorSum Releases 2023 Food & Beverage Flavor Trend Report

The report features flavors that target health, experience-driven tastes and more.

Stuffed Puff's Seasonal Chocolate Peppermint Bark. Photo Credit: Stuffed Puffs.

Stuffed Puffs Releases Seasonal Flavor

The limited edition flavor is the brand's first-ever seasonal release.

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Snow Monkey Releases Three Superfood Flavors

Vegan ice cream brand Snow Monkey has released three additional flavors of its superfood ice cream.

Bell Launches Sodium Reducing Flavor Systems

Bell Flavors and Fragrances has launched flavor systems that help reduce salt content in products, without impacting its taste and quality.

Sensient Offers Sensasalt for Sodium Reduction Applications

This line, which includes applications for soups, breads, salty snacks and more, can deliver up to a 50% sodium reduction, the company says.

Martha Stewart's CBD Wellness Gummies. Photo: Shop Canopy.

Martha Stewart Releases Holiday CBD Sampler

The Martha Stewart CBD sampler is inspired by the French confection pâte de fruits.

Innova Market Insights' research has identified the role of colors and flavors as being highly significant in the development of successful new products.

Survey Reveals Superheroes of Product Success: Colors & Flavors

Innova Market Insights' research has identified the role of colors and flavors as being highly significant in the development of successful new products.

Photo provided by General Mills

Yoplait Releases Smarter, Not Sweeter Yogurts

Taking after the consumer demand for clean labeled products, General Mills has released YQ by Yoplait, a line of lightly sweetened, natural flavored yogurts.

Fifty-five percent of consumers stated they “always/often” pay attention to labels when grocery shopping, with sugar content being a primary driver.

How Sugar Reduction Can Meet Consumer Needs, Regulatory Issues and Formulation Challenges

Tailored solutions can enhance the overall product experience in terms of sweetness and mouthfeel while reducing sugar content.

Globally, the ready-to-drink coffee and tea market was projected to reach $44.64 billion in 2024 and is expected to grow at a rate of 12.8% by 2029, according to data from Statista.

Sipping on the Run: RTD Coffee and Tea Market Emphasizes Convenience, Health

Busy consumers are seeking coffee and tea drinks that are convenient, delicious and nutritious.

Holiday flavors and spicier notes are more prominent during the Fall and Winter when people seek a sense of coziness and comfort as the days become shorter, according to FlavorSum's guide.

FlavorSum Releases 2025 Seasonal Flavor Guide

The guide offers an overview of seasonal flavor trends across spring, summer, fall and winter in various food and beverage categories.

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Smart Snacking: U.S. Salty Snacks Market to Reach $29 Billion

The U.S. salty snack market is seeing strong growth as consumers are increasingly opting for on-the-go eats and less formal meals.

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Synergy Flavors Releases Sports Nutrition Flavor Forecast

See the dominant flavors of sports nutrition flavors around the world.

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Shaken or Stirred? Comax Flavors Releases Alcohol Consumer Study

The recent study reports consumer behaviors among spirit categories, including whiskey, vodka, rum, gin tequila, schnapps, cream liqueur and crème liqueur.

Four in 10 consumers in Innova’s global health and nutrition survey in 2020 claimed to have decreased their sugar consumption over a 12-month period.

Innova Survey Reports Decrease in Sugar Consumption

Four in 10 consumers in Innova’s global health and nutrition survey in 2020 claimed to have decreased their sugar consumption over a 12-month period.

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WFFC Fall Seminar: Regulatory, Flavor Development and Sourcing

The most recent Women in Flavor and Fragrance Commerce (WFFC) fall seminar addressed clean labeling from a variety of value chain perspectives, including regulatory, flavor development, sourcing and product development.

Tracking the Superfruit Rise

Innova Market Insights reports on the growth of the superfruit industry, upcoming trends

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