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Section: Fragrance

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Smell and Taste in Aging

Understanding the ways in which age affects olfactory and gustatory sensitivity differently, and how individual olfactory sensitivies may diminish at varying rates

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Arcade Bundles Beauty and Blotters

This is the first time all of its activity dedicated to fragrance strips, sample packs and perfumed products will be under one roof.

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MG International and Vigirom Chemicals Form Alliance

Both companies have over 50 years of experience within the fragrance business and together plan to combine their expertise to take on the needs of the Indian market.

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Firmenich Appoints Vice President Sales and Marketing

Firmeninch has announced the appointment of Amaury Roquette as vice president sales and marketing of fine fragrance Europe, where he will continue to support the company in leadership roles.

Avocado, Spinach and Other Vegetable-inspired Scents

Seven Scent details latest fragrance trend.

Similarly to other industries, AI started from applications that are not unique to fragrance, such as analyzing consumer behavior as recorded in e-commerce transactions and social media for the purpose of creating fragrance products that sell better.

Digital Transformation and Artificial Intelligence in Fragrance

Exploring the growth and potential of artificial intelligence in fragrance formulation.

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ACI Board Welcomes Faces, New and Old

The American Cleaning Institute board of directors re-elected their officers and welcomed three new executives to its membership.

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Evolva and Takasago Alliance Complete Second Milestone

Evolva has reached its second milestone with its alliance partner, Takasago, by preparing to launch target ingredients and continue the collaboration into future phases.

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Incite 2018 Addresses Fragrance Safety and Regulations

Fragrance professionals met at Incite 2018 to talk about issues pertaining to safety standards, regulations and sustainability of fragrance material.

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{slideshow} Network and Connect at WPC 2018

Attend one, or all, of these networking events to catch-up with a colleague or to make a new contact at the 2018 World Perfumery Congress.

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Today's Natural Aroma Chemicals and Their Sources

Obtaining natural aroma chemicals by direct isolation from food sources is the oldest method of obtaining such materials, and indeed, as has been noted before, isolation of materials from natural sources is the de facto origin of organic chemistry.

The Fragrance Foundation President Linda Levy and Jane Krakowski (Photo Credit: Getty Images for The Fragrance Foundation)

2019 Fragrance Foundation Awards Winners and Highlights

The star-studded ceremony was held at New York City’s Lincoln Center and hosted by actress Jane Krakowski.

EPA Test Rule on HPV and Acetaldehyde

In a Federal Register notice published July 24, 2008, the US Environmental Protection Agency (EPA) announced it is proposing a test rule that would require testing for certain High Production Volume (HPV) chemicals for which manufacturers have not voluntarily provided data.

Isoamyl acetate or more commonly known as the smell of bananas.

Lluch Essence and Oxiteno Provide Isoamyl Acetate

Isoamyl acetate or more commonly known as the smell of bananas.

Scent and Mood Mapping

Quest International has released the findings from their latest sensory program study, revealing the secret behind the human relationship with scent.

REACH and Registration Nanomaterials

The executive director of the European Chemicals Agency (ECHA) has indicated that chemical manufacturers in the European Union that make nanoscale versions and larger forms of the same chemical or companies that export to EU countries should combine the volume of both types of chemicals to determine their registration deadline under REACH.

Breakthrough Creativity and Psychographics

This fragrance psychographic “overlay” to VALS is one new breakthrough area we are pioneering. We avoid the unworkable ideas or logic-deductions, the two polarities of mediocrity in the marketing and advertising of products. We use the fragrance psychographics as an invaluable creative tool toward focusing our breakthrough problem-solving in a constructive way.

Fragrance and Product Functionality

Product development is a horizontal Iinkage between a series of formulation events and consumer reactions. Creativity amounts to a novel association between seemingly unrelated facts. Creative perfumery then becomes the act of providing a fragrance to serve as a logical connection between a concept and a product formula. The concept is eventually translated into advertising and package copy when the product is actually marketed.

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