Bell Flavors and Fragrances has announced the promotion of Deborah French Wright to the position of senior vice president and Fragrance Creative Commercial general manager leading Bell's Fragrance division.
Wright will further develop and execute strategies to optimize customer experience by closely linking Bell’s creative and technology development resources with customers’ brands and their consumers. In addition to Sales, R&D/Creation will continue to report to Wright.
Wright has extensive experience leading the Global Fragrance Creation, Sales Management and Technology Development teams. Most recently, she was Bell’s vice president of Fragrance R&D /Creative Center. She also held several leadership positions in the industry, including vice president of the Corporate Creative Center, co-director of Global Functional Creation, vice president of Global Accounts and vice president of Global Applied Research. As part of her tenure in the Fragrance Industry, Wright has successfully led commercial, technical and creative teams across a variety of product categories, consistently driving sales growth and innovation. She has demonstrated team-building, relationship management skills and excellent cross-functional leadership. Wright is a customer-focused, performance-driven leader, passionate about people, fragrance and the consumer.