Paris Hilton Fragrances announced the launch of ICONIC Eau de Parfum and an exclusive retail partnership with Ulta Beauty.
“ICONIC represents everything I envisioned for our debut at Ulta Beauty,” said Paris Hilton. “It’s a fragrance that exudes confidence, sophistication and a signature touch of glamour — just like Ulta Beauty’s customers. I’m beyond excited for this partnership and to share ICONIC with the world.”
Linda Suliafu, vice president of merchandising at Ulta Beauty, added, “We are thrilled to welcome ICONIC by Paris Hilton Fragrances to the Ulta Beauty assortment this spring. Our beauty enthusiasts are highly engaged with our. fragrance category and crave innovation and newness, especially timed to a season. Paris’ signature scent is the perfect addition to their growing fragrance wardrobe, and a new way to enhance their mood and celebrate their individuality. We look forward to seeing new and existing guests entering her world to discover a new fragrance from one of the ICONIC trailblazers in the celebrity fragrance category.”
ICONIC Eau de Parfum launches April 1, 2025 on the brand’s website with a later launch in Ulta stores April 20.
Fragrance Highlights
Top Notes: Pear blossom, raspberry, peach nectar
Heart Notes: Peony, lily of the valley, magnolia
Base Notes: Sandalwood, amber, musk
