O Boticário Announces Launch of Clash

Feb 13th, 2025

O Boticário announced surfer Gabriel Medina as the ambassador for Clash.

O Boticário announced surfer Gabriel Medina as the ambassador for Clash.

Courtesy of O Boticário

On February 13, 2025, Brazilian fragrance brand O Boticário announced the launch of Clash, its new men’s fragrance, available in March.

The brand also announced surfer Gabriel Medina as the ambassador for this new fragrance.

“Clash is an innovative fragrance that redefines freshness with modernity and strength,” said Carol Carrasco, branding and communications director at Grupo Boticário. This idea is embodied in the archetype we’re showcasing in the campaign. Choosing Gabriel as our ambassador was a natural decision — his journey is a powerful example of resilience, inspiring men to confront challenges with confidence, and setting a bold new direction for the brand.”

Fragrance Highlights

Top Notes: Yellow starfruit, metallic accents

Heart Notes: Lavender, geranium, sage

Base Notes: Vetiver, cedar, cashmere, amber

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