[video] Two Sense: Exploring an Industrial Art with Laurent Mercier

Contact Author Deniz Ataman
Fill out my online form.

Tap Into Sensory Excellence! This is just part of the article. Want the complete story, plus a host of other cutting-edge technical and business articles to make your job easier? Login or Register for free!

Perfumer & Flavorist meets with Laurent Mercier, CEO, Eurofragrance, in Barcelona, Spain to discuss the company's strategy and goals. Mercier, who was appointed CEO earlier this year in January, oversaw the recent acquisition of Atlanta, Georgia-based company, Fragrance Design. In this episode of Two Sense, Mercier shares his perspectives on the US fragrance market, the company's geographical expansion strategy and creativity with purpose.

 "Our purpose is to help [our customer's] purpose." - Laurent Mercier


Want the rest of the story? Simply sign up to register. It’s easy. Plus, it only takes 1 minute and it’s free!