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iD Scent Signs Exclusive Partnership with Inuru

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iD Scent and Inuru will launch a luminous, perfumed paper base.

iD Scent is partnering with Inuru, a German start-up specializing in the design of electronic lighting circuits.

Related: Lancôme Joins Grasse Expertise

Together, the brands will offer a multi-sensory experience through the launch of its luminous, perfumed paper base with a thin, streamlined design.

The two companies have decided to consolidate their partnership by signing an exclusive agreement to combine respective technologies for one year, from January to December 2021.

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