TPR Holding Partners With Elie Tahari for Fragrance

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Elie Tahari fashion house

TPR Holding LLC has signed a worldwide fragrance license with fashion house Elie Tahari.

“We are very impressed with TPR’s capabilities,” said Joey Gabbay, Bluestar Alliance LLC president, who is responsible for the licensing of Elie Tahari both domestically and internationally. “We are working to expand the brand’s global presence and the TPR team has proven expertise and success in the fragrance category.”

Per the agreement, an introductory Elie Tahari fragrance will come out in Spring 2019. Similarly, TPR Holdings LLC recently signed a beauty license with Badgley Mischka, where they will launch a fragrance in spring 2018.

“By adding a prestigious fragrance license like Elie Tahari to our beauty portfolio, we are able to further accelerate our penetration into the best worldwide distribution,” said Brian Robinson, TPR president. “Additionally, we believe this launch will be one of the premier fragrance launches in 2019. We are looking forward to working with the Tahari team and Bluestar Alliance to make this a fantastic reflection of the brand.”