Los Angeles, CA – Trusted leader in nail health, ORLY Beauty announces the launch of pH Perfector, an innovative formula tailored to the wearer’s unique nail chemistry that instantly reveals a personalized pink hue, the tint effect lasting long after it’s removed.
Why Now?
This product comes at a perfect time where consumers are asking for more multi-layer personalization, a place nails have never faltered. This growing interest in customizable beauty amongst Gen Z and older age groups, color-adaptive products are on the rise. pH-reactive beauty grew by 26.6% year over year across platforms, and TikTok is fueling this virality with 30,800 average weekly views, up 43.5% from last year. This science-backed launch exemplifies the functional beauty trend with a trailblazing color + care hybrid.
How Does it Work?
Available in 01 warm and 02 cool blush tones, the color intensity transforms upon application and just like your fingerprint, no two shades are alike - your pink is only yours! The smart tint formula is fortified with vitamins and nail-loving ingredients, so it enhances your natural tone while strengthening, hydrating, and correcting discoloration. It’s perfect for minimalists, nail health enthusiasts, and those looking for their own individual shade.
Courtesy of ORLY
Benefits at a Glance:
● Responds to your nail’s natural pH revealing your perfect blush intensity
● Strengthens, hydrates, and corrects discoloration
● Extends your manicure with a naturally flushed, radiant look even after removal
● Easy, streak-free application
● Perfect for a fresh, effortless manicure
Hero Ingredients:
● Vitamins C & E provide antioxidants for healthy, glowing nails
● Mastic gum oil strengthens nails for long-term resilience
● pH-reactive-dye transforms from colorless to your perfect blush pink
● Silica-enhanced texture allows for smooth application
“At ORLY, we’ve always believed that beauty should be personal and expressive. pH Perfector celebrates individuality: no two shades are the same, because your nails, like your personality, deserve their own unique touch.” – Tal Pink, VP of Business Development, ORLY
