Correction & Update: (Re)Formulating the Future of Health and Wellness

In "(Re)Formulating the Future of Health and Wellness," from the July 2014 issue of Perfumer & Flavorist Magazine, a paragraph on Page 30 contained some inaccurate information regarding sugar reduction. The updated paragraph is presented below, with the corrected text in bold italics. We regret the error.

"Recently, Firmenich continued its taste innovation expansion in Asia, relocating Imad Farhat, vice president of breakthrough cost innovation for flavors, from Princeton, New Jersey, to Shanghai. There, he works closely with the technical and commercial teams across Asia Pacific to service the “strong” demand for healthy ingredients in Southeast Asia, particularly in Indonesia, Thailand, Philippines and Malaysia, using technologies such as taste modulation. The company’s TasteGEM* solutions enable food and beverage companies to formulate healthier, taste-preferred and cost-effective products with up to 30% less added sugar. The range includes the previously mentioned SweetGEM, which can be combined with natural sweeteners such as stevia for sugar reductions up to 50% or more."

*TasteGEM and SweetGEM are trade names of Firmenich.


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