Beauty Cluster Names Eva Lluch as President

Eva Lluch, Beauty Cluster president, CEO of Lluch Essence.
Eva Lluch, Beauty Cluster president, CEO of Lluch Essence.

The Beauty Cluster held its annual Ordinary General Assembly presenting its plan for growth and expansion as well as naming Eva Lluch as president, succeeding Álex Vallbona.

Related: Canadian Cosmetic Cluster Builds Program to Support Businesses Eyeing the Region

Highlights from the meeting include:

  • The Beauty Cluster has met the maximum objectives set for 2020: to continue its activity for members despite the pandemic and to continue to grow in members.

  • The Cluster advocates a return to face-to-face events to reconnect the sector after the worst months of the pandemic.

  • The results of the IV Annual Barometer of the Spanish Beauty Industry were also presented. More than 100 companies responded to the survey and the results were:

    • 71% have maintained or increased their turnover in a year of pandemic.

    • 84% of the companies have kept their staff and even made new incorporations

    • Four out of 10 companies plan to hire more staff

    • 80% of the companies have advanced that they plan to launch new products that will be focused, above all, on the segments of facial treatments, hair and body cosmetics.

The meeting also went over its 2020 projects such as the Beauty Business School and the Global Cosmetic Cluster. 

It also announced its upcoming Barcelona Olfaction Week, to take place May 29 to June 5, 2021. It will be a week of activities in a hybrid format around the world of perfume.

The final climax will be the awards ceremony of the IV International Perfumery Competition, Mouillette d’Argent, in an open-air event that be held at Ca l’Antiga-Teià (Barcelona).

Ivan Borrego, CEO of the Beauty Cluster said “The important thing is that we are known for what we do, not for what we say we do. They are also looking to consolidate the digital transformation and return to face-to-face events combined with the virtual format. The sector is asking us to return to face-to-face events to improve relations and boost the creation of innovative projects within the industry."

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