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WPC 2007 13
Dec 11th, 2008
Kelly Frederick
More in Home
Regulatory & Research
3 Change Agents Shaping Fragrance Formulation
How perfumers can best navigate three areas currently having the biggest impact on the fragrance industry.
Ingredients
Isoamyl Alcohol in Fermented, Orchard, Berry and Other Fruit Flavors
This touchy material can seem harsh and unpleasant at high levels, but at modest levels, it can add brightness without becoming at all unpleasant.
Sponsored
Spero Vanilla: Unforgettable Flavor Starts with Pure Natural Vanillin
Sourced from non-GMO corn, Spero Natural Vanillin presents a distinctive fusion of natural credentials, superior quality, and sustainable alternative to traditional vanilla.
Beverage
RTD Coffees, Sports Drinks and Cocktails Flavor Formulation Insight
How flavorists can help beverage brands take consumers on a journey and tantalize their taste buds.
Trends
Investigating Fragrance Marketing And Purchasing Trends
Hear market projections from an industry researcher on purchasing, consumer trends, technology influences and more.
Flavorcon Coverage
Gearing Up for
Flavorcon
2022
Take a look at what’s on the menu for the two-day event.
Ingredients
How to Amplify the Power of Attar Mitti in Fine Fragrance and Aromatherapy
Discover the versatility of attar mitti from M.L. Ramnarain Perfumers in Kannauj, India.
Trends
Why Are Consumers Seeking Out Better-For-You Treats?
Rising to the flavorful occasion to create for mindful indulgence and emotional wellness.
Ingredients
Iberchem Perfumer Shares Usage and Versatility of Hedione in Fragrances
Hedione is an ester present in jasmine absolute.
Trends
Salty, Spicy, Sweet: What’s Next in Snacking
As people snack more, larger consumer behavioral shifts are impacting the snacking space.
Regulatory & Research
Decoding the Fragrance Boom, Part 2: the Consumer
Forty-eight percent of fragrance buyers use two to four different fragrances regularly.