Henry Ford once said, “If everyone is moving forward together, then success takes care of itself.”
This quote succinctly describes the American Cleaning Institute’s (ACI) strategic approach on many issues, including how we look at one of our most important policy goals—creating a national standard governing cleaning product ingredients.
As the trade association for the cleaning product supply chain, we know that if we are to achieve any success at the federal level in the United States, we need strong support across our membership, especially from our fragrance manufacturers.
As readers of Perfumer & Flavorist+ know, the appeal of fragrance drives many household cleaning product and fabric care product purchases. Fragrance works with the other important ingredients in cleaners—surfactants, enzymes, builders, solvents, for example—to create an effective product that gets the job done. Many products would not smell pleasant without it, which would discourage proper use. These truths are further substantiated by Fragrance Creators Association-sponsored researcha, published in Cognitive Research: Principles and Implications. The first of its kind, this research explores the attraction to scent in household products.
For the full article, please check out the Perfumer & Flavorist+ November 2022 issue.